to remove filtersCity & Corporate: Companies make a virtue of doom
21 Nov 2008 | by Anthony Hilton
robust performance given what is happening in its advertising markets. But the good news was ignored
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- PR Week UK (5)
Cannes Lions recognises PR
21 Nov 2008
The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009...Cannes Lions, founded as an advertising competition in 1954, is now looking to represent the entire communications industry. Lord Bell, chairman of Chime Communications, will be jury president ... community not just in advertising, but in PR and other disciplines.' The festival runs from 22 to 27 June ...
Profile: Donna Imperato - Straight-talking and self-aware
24 Oct 2008
Donna Imperato's message for the UK PR industry is one of hope. The credit crunch is a 'great opportunity', and PROs should be hitting marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so put $1m into your PR instead,' she argues. Imperato, 48, has had ...
Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate
Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
