to remove filtersKellogg awards European media account to Carat
19 Dec 2008 | by Gemma Charles
LONDON - Kellogg has appointed Carat to handle its European media buying business following a pitch against fellow incumbent Mindshare.
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MPG'S McDonald makes Corrie debut
19 Dec 2008 | by Emma Barnett
After winning a walk-on part on the show at ITV's advertising gala earlier this year, McDonald travelled to Manchester recently to shoot his scene in the popular soap's pub, The Rovers Return. McDonald ... in Coronation Street is brilliant because it's just part of the British psyche." ...
Xbox hosts televised music event
19 Dec 2008 | by Arif Durrani
The event, developed by communications planning agency Goodstuff, will be presented by radio and TV presenter Nick Grimshaw and features live performances from The Wombats, Noah and the Whale, Little Boots and Twisted Wheel. Televised coverage of the event will be promoted in press and digital ...
Carat lands £38m Santander account
19 Dec 2008 | by Arif Durrani
LONDON - Carat has been awarded the consolidated £38m media planning and buying account
Omnicom UK media agencies unaffected by cutbacks
18 Dec 2008 | by Arif Durrani
The marketing and advertising group is reported to be cutting up to 3,500 jobs, nearly 5% of its global media and creative workforce. While full details have yet to be announced, a US report cites 30 ... themselves for a tough 2009, as advertisers slash marketing budgets to combat poor trading conditions ...
WFCA promotes Jones to board
18 Dec 2008 | by Arif Durrani
started his career within the marketing and advertising division at Unilever in the 1970s. Michael ...
MEC chief predicts 'whirlwind' year in 2009
17 Dec 2008 | by Arif Durrani
said. "We're likely to see a continuation of a very active pitch scene as advertisers seek to drive ... of advertising expenditure figures over the past few years, "the growth in online spend masks a media market ... within the advertising business to remind clients that it pays to advertise in a recession ...
Carbon Trust reviews £6m media business
15 Dec 2008 | by Arif Durrani
. In March, the Carbon Trust appointed WCRS to its 12m advertising business for the next three years, after ...
Marketing's Digital Agencies League Table 2008
12 Dec 2008 | by Staff
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
Tough times for 2009 but the industry will bounce back fitter
11 Dec 2008 | by Steve Barrett
The credit crunch, a looming recession and decimation in the car, financial and retail sectors inevitably have implications for all media owners, media agencies and advertisers as they face up to the worst economic downturn in living memory. Yet not so long ago the universal mantra was that there has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
