to remove filtersNew Jamie Oliver homewares line backed by direct campaign
04 Nov 2008 | by Joe Thomas
estimated to be worth 2m. Jamie's Ministry of Food, the latest of the chef's campaigning TV series ...
Search results for British Television Advertising Awards
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Royal Mail dispatches first commercial Matter box
27 Nov 2008 | by Dan Leahul
. Antony Miller, head of media business development at Royal Mail, said: "Advertisers are no longer able ...
Macmillan direct campaign to feature cancer sufferer
09 Oct 2008 | by Joe Thomas
The shift away from Macmillan's usual 'service' focus to a more emotive emphasis is part of plans to attract 17,500 additional donors. DRTV ads, featuring breast cancer sufferer Suzie France and detailing her experience of the disease, will run across satellite and Freeview channels. The TV work ...
PayPal campaign helps users chase deadbeats
09 Oct 2008 | by Joe Thomas
The campaign, 'I'm not a charity' created by Tullo Marshall Warren, aims to assist people obtaining borrowed money back from family and friends in a comical manner. The activity will run over email, a microsite and online banner advertising. Users can create tailored appeals through the campaign ...
King made OgilvyOne CEO
09 Oct 2008 | by Matt Williams
BT, British Airways and Cancer Research UK. She is expected to take up her new role as soon as she ... , King was instrumental in securing a number of major accounts for the agency, including British Airways and British Gas. ...
SMA hands direct account to Partners Andrews Aldridge
01 Oct 2008 | by Joe Thomas
points or special displays. They can advertise only follow-on formula. Doctors are only allowed ...
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.
Soil Association runs 'rejoin' push
30 Sep 2008 | by Jennifer Whitehead
of BBC television's Gardener's World until May this year, said he viewed the term 'organic' in relation ...
AXA kicks off hunt for direct agency
23 Sep 2008 | by Ed Kemp
The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business. AXA, which is planning to increase its marketing spend, will also continue to work with its ...
COI to form roster of regional agencies
18 Sep 2008 | by Gemma Charles
The Regional Integrated Agencies framework will include agencies capable of providing five core services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional client account team greater flexibility when providing creative services across the UK. It will also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
