As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
and TV shows. The public's opinion of him varied from "really awesome" to "repulsive" but most agreed ... 's Kitchen USA' TV show. Last year Symonds, who previously had an affair with former Conservative MP Jeffrey ...
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
-fareast-language:#0400; mso-bidi-language:#0400;} Following the controversial leak of a list of British National ... for TalkSport, was listed as a former member of the British National Party and that the station had no plans ... occupation as "media: radio/TV production" and the note "will not be renewing 07". Lucas later released a ...
Advertising Bureau, propelling digital to a share of 18.7%, only 3% behind TV, which accounted for 21 ... of its budgets. A particularly strong performance at the Cannes Lions International Advertising Festival ... advertising, viral and email campaign planning,' says Richard Baker, managing director of full-service digital ...
' in its communications. In addition to TV work, it advertised on radio for the first time in 2007 ... an unparalleled picture of brand performance and British consumers' shopping habits. Although the state ... in its branding and advertising, which allows it to sustain premium prices and avoid much ...
, lunchpack and 'dip and go' variants, is supported by advertising with the strapline 'You see it, you want it ... of fish. It has about 70 fish and seafood products, and its advertising highlights the variety ... launch of Coke Zero, but it also reflects the long-term decline of carbonated drinks. Coke's recent TV ad ...
The appeal of shows such as 'Big Brother', which manages around 3m viewers each night, appears to be dwindling. Here you can see a short video on what the public think about reality TV and if their feelings have changed over the past few years. ...
are small, but the content is supplied to a wide audience via a Channel 4 TV series and video ... and music magazine NME. TV coverage of the event drew an audience of 1.5m last year, while more than 1m ... by brand reps. The agency's success in this area was recognised last year, when it won a DMA Gold Award ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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