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LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers and drive online traffic with a new affiliate marketing programme.
LONDON - Channel 4 has farmed out its display advertising for the 2009 Celebrity Big Brother website to ad platform eType following a year of controversy in 2007 which led to the series being rested last year.
LONDON - A new video-on-demand service, which makes viewing high definition streams of film and television as easy as downloading a song, has gone live this week.
LONDON - Kellogg has appointed Carat to handle its European media buying business following a pitch against fellow incumbent Mindshare.
LONDON - Visit London has hired agency Steak to manage search engine optimisation (SEO).
Sales Pitch Large (over £1m), Gold Award, Classic Fm and Ford: For Galaxy of Stories
LONDON - Trinity Mirror regional newspaper the Teeside Evening Gazette has come up with a novel method of generating revenue from its online sporting video content.
LONDON - The British Humanist Association (BHA) and prominent atheist Richard Dawkins plan
LONDON - The company behind the British Comedy Awards says its proposed tie-up with Trevor Beattie...not currently match the reputation of British comedians." It is believed that ideas being considered include adapting the event to include more international categories, and providing British comedy video content ...
LONDON - Trevor Beattie is set to take a stake in the British Comedy Awards, helping to steer
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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