LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature...The idents will replace the old Carlton Screen Advertising branding irons which have greeted cinemagoers for the past 11 years. The new idents are part of the new look for DCM - the joint venture between Cineworld and Odeon. The idents were created by branding agency CDT with an original music score ...
December. Thomson will undergo a more vigorous rebrand, and its first TV ad for 18 months will attempt ... abroad. First Choice will launch its own heavyweight TV campaign on 20 December. The campaign, also ...
LONDON - Christian Aid has appointed Beattie McGuinness Bungay to handle its advertising account....The ad agency is likely to be tasked with reinventing the brand to boost its popularity among the British public as part of an initiative to increase donations by 50% over the next five years. In the financial year 2007-08, Christian Aid's income was 86.5m. Nearly 75% of this was donated by members ...
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
LONDON - Wickes, the DIY chain, is launching its first national TV ad campaign in almost ten years...The campaign, developed by MWO, aims to encourage brand loyalty amongst its key audience and increase brand awareness. The first ad in the series shows a man proudly finishing the fitting his own kitchen and carries the strapline It's got our name on it'. The national TV campaign breaks on Sunday 21 ...
to the television set through an open environment for internet-connected television. But Channel 4's chief ... for Channel 4. Based on our considerable experience of selling advertising around on-demand viewing, we ... to bring on-demand TV to set-top boxes over broadband. It would support a wide range of content providers ...
Personality of the Year award, will feature on boxes of Bran Flakes and in the brand's TV ads from January. ...
LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a...The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public, irrespective of whether they have an account with RBS, will be able to consult with customer service staff ...
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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