The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
address the extra benefits consumers can gain from the Royal SunAlliance-owned brand. The TV activity ... Richie to gain cut-through. Each TV ad for home, motor and pet insurance will feature a different choice ... Boosh . The campaign, initially featuring TV and radio ads, but set to extent into other above ...
campaign launching in cinemas on Boxing Day and TV ads in January. The campaign evokes timeless glamour ... , visitors will be able to view the Macleans product range as well as watch the new 60-second TV commercial. ...
that year. It found that the amount of advertising for food and drink high in fat, salt or sugar seen ... are seeing 69 per cent fewer ads using cartoon and film characters to advertise food, but 22 per cent more ... in advertising revenues and a 6 per cent decline in food and drink advertising revenue. Most other digital ...
birthday with an epic 122-second TV commercial capturing every year of its existence through British ... captured consumer attention. The ad was one of the longest in British TV history. Regulation: Adland ... market with endless ads using the bottom line as their battleground. For some brands, notably British ...
. Adwatch is the UK's leading monitor of the memorability of TV advertising, and is based on survey ...
LONDON - A TV ad for Sainsbury's, urging consumers to get their five-a-day fruit and vegetables...Two people, including a dietician, who viewed the ad, questioned whether it was inaccurate for including baking potatoes in the five-a-day objective. A voiceover stating "get on your way to five-a-day" coincided with a bubble containing baking potatoes. This led the Advertising Standards Authority ...
LONDON - Volunteers willing to rent out their eyelids as a temporary advertising space will net...of Feelunique.com, said: "We all take notice when we're being winked at so what better way to advertise a beauty ...
The 90-second spot acts as a teaser for an upcoming TV advert by Mother, which pays tribute to the famous Morecambe and Wise breakfast sketch. Monkey bungles numerous attempts to make a speech about ... into ITV1 on Christmas Day between 9:05am and 9:25pm, to catch the actual TV event he failed to describe ...
to the British Heart Foundation....is calling for the Government to ban all junk-food advertising on television before 9pm to prevent parents ... and consistent." The report found that although foods cannot be advertised during children's programmes, as few ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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