23 Dec 2008
| by Staff
LONDON - Stars including Ringo Starr, Bruce Willis and Dame Edna Everage appear in a new TV spot...The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...
22 Dec 2008
| by Staff
advertising campaign on Boxing Day to communicate that the UK's largest insurance company, Norwich Union...The first TV commercial in the campaign features celebrities who have changed their names, before becoming internationally recognised for their talent, including Bruce Willis, Elle Macpherson, Ringo Starr, Alice Cooper and Dame Edna Everage. The multi-million pound campaign, created by Abbott Mead Vickers ...
19 Dec 2008
| by Fiona Ramsay
Currently regional general manager UK at easyJet, Osbourne has previously been marketing director at the airline, as well as head of advertising, e-business and promotions at ING Direct, head of advertising and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior ...
18 Dec 2008
| by Alex Brownsell
new Halifax advertising campaign - minus brand mascot Howard - to debut in February. ...
17 Dec 2008
| by Gail Kemp
of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have...memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey ...
.44 Adwatch Methodology Adwatch is the UK's leading monitor of the memorability of TV advertising. The weekly Adwatch system was established more than 20 years ago to monitor the saliency of television advertising ...
17 Dec 2008
| by Nicola Clark
birthday with an epic 122-second TV commercial capturing every year of its existence through British ...
captured consumer attention. The ad was one of the longest in British TV history. Regulation: Adland ...
market with endless ads using the bottom line as their battleground. For some brands, notably British ...
17 Dec 2008
| by Alex Brownsell
Instead, activity by creative agency Karmarama, will promote the brand's car insurance, which is being provided through a partnership with insurer LV=. The TV execution, which breaks on 5 January, shows a suited man in a night-time setting, standing on a road as a car accident takes place ...
17 Dec 2008
| by Staff
single week Rank Brand Agency Score TV spend m 1 Churchill WCRS ...
% 33.76 9 Confused.com In-house 70% 15.92 Churchill. In a TV studio, Kim from ...
12 Dec 2008
| by Paul Mylrea
. At the end of November, both O'Donnell and Gordon Brown were at an
awards ceremony for the best of the civil service. It didn't make The
Independent. But the dedication on display was fantastic. Some of the awards ...
11 Dec 2008
| by Alex Brownsell
The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public, irrespective of whether they have an account with RBS, will be able to consult with customer service staff ...
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