LONDON - The first Airmiles TV ad for four years launches this Boxing Day.
drafted a code of good advertising practise discourages unsubstantiated environmental claims and displays ... for Transport and Vehicle Certification Agency (VCA) are currently in talks with UK advertising bodies ...
: Television Country: United Kingdom Agency: DDB London Client: Volkswagen Director: Ivan Zacharias Art ...
LONDON - Google is attempting to boost video and display advertising on YouTube by publishing...Exchange (OTX) conducted the research, which measures the combined impact of YouTube and TV advertising ... to 14% higher than simply watching the same ad on TV. Advertising on YouTube increased brand ... on YouTube than TV and more engaged with ads on YouTube than on TV. The findings also suggested ...
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
The national press ad, for the RAV4 XT-R, claimed that the car had low CO2 emmissions" at 173g per km. But a reader complained to the Advertising Standards Authority that this level was not low compared to other cars on the market. The ASA ruling said: "Because it was unclear that the low emissions ...
in sitcom 'Father Ted' in its advertising following an investigation....their contribution to the Magners story, using their own images and stories. In its submission to the Advertising ...
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
advertising....created a number of high-profile and award-winning campaigns, including "cog" and "grrr". ...
LONDON - JWT London has been appointed to handle the £13 million advertising account for Mazda
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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