29 Dec 2008
| by Fiona Ramsay
LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers and drive online traffic with a new affiliate marketing programme.
12 Dec 2008
| by Staff
, the ad gained a lot of coverage and cemented T as the face of Snickers. 4. British Heart Foundation ...
and Gromit Getting Aardman's best-known creations and Bristol's favourite sons to advertise the opening ...
12 Dec 2008
in the case of this DDB campaign. The stripped
billboards commanding businesses not to slash advertising ...
's a potent way to both engage and
unnerve your audience and it picked up a Campaign Big Award. Viewing ...
Award. Agency: Bartle Bogle Hegarty Writer: Steve Wakelam Art directors: Ian Williamson, Kevin ...
12 Dec 2008
on both TV and online with more than two million views. Agencies: AKQA, Wieden & Kennedy, Attention ...
11 Dec 2008
| by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...
P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
05 Dec 2008
| by Nikki Sandison
of Primark's parent company, Associated British Foods, to speak out against its sweatshops. The charity ...
.2m viewers. War on Want is demanding that the British government introduce regulation to ensure ...
to stop British companies profiting from abuse." ...
05 Dec 2008
As part of the tie-up, Flintoff will use Puma footwear and Puma cricket
equipment, as well as front a series of campaigns in order to promote
the brand's 2009 collection of cricket gear. The announcement of the
deal comes a month after Puma appointed Droga5 to its global advertising
and marketing ...
28 Nov 2008
on human form to make his views known
about what he will and won't eat in new TV advertising to boost sales ...
-production: Eight VFX
Audio Post-production: Human, Eleven Sound
Exposure: National TV, online
THE LOWDOWN ...
island, is being brought to life in a
spectacular TV spot. Professional stuntmen were drafted ...
26 Nov 2008
| by Nikki Sandison
Originals website while 60 second and 30 second versions will run on TV. It is the first time Adidas has created a TV ad for its Originals brand, which uses the famous Trefoil logo. The campaign will also ...