of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have...memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey ... .44 Adwatch Methodology Adwatch is the UK's leading monitor of the memorability of TV advertising. The weekly Adwatch system was established more than 20 years ago to monitor the saliency of television advertising ...
birthday with an epic 122-second TV commercial capturing every year of its existence through British ... captured consumer attention. The ad was one of the longest in British TV history. Regulation: Adland ... market with endless ads using the bottom line as their battleground. For some brands, notably British ...
LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a...The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public, irrespective of whether they have an account with RBS, will be able to consult with customer service staff ...
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
This year's IPA Effectiveness Awards have opened to cam-paigns from advertisers with mark-eting budgets ... toward the brand. Wallace and Gromit return to UK TV this Christmas in A Matter of Loaf and Death, a 30 ... withdrawn its TV ads due to a decline attributed to the slowing property market. Last week the company ...
'Kentucky Grilled Chicken' on one side. The launch was backed by TV ads. KFC UK is currently trialling a ...
LONDON - McDonald's is launching a 2 for 1 cinema ticket offer supported by TV, press and online...The promotion, the first of its kind by the fast-food retailer, is available with any large meal or premium salad. The TV campaign, created by Leo Burnett, is a pastiche of classic romantic blockbusters and features a man dashing through the airport to stop his loved one from walking out of his life. He persuades ...
in the revamped look. According to McDonald, the 5m summer TV campaign for Happy Meals, created by Leo Burnett ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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