to remove filtersB&Q marketing director Jo Kenrick departs
23 Dec 2008 | by Ed Kemp
the effectiveness of B Q's advertising through the reintroduction of the staffer adverts and successfully negotiated ...
Search results for British Television Advertising Awards
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Sweaty Betty awards affiliate marketing account to LinkShare
29 Dec 2008 | by Fiona Ramsay
LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers and drive online traffic with a new affiliate marketing programme.
Appletiser advertises on Tesco ATMs
23 Dec 2008 | by Miranda Fitzgerald
LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via atmAd, on 1000 cash machines at Tesco stores around the UK.
Lowe out of £20m John Lewis ad pitch
18 Dec 2008 | by Richard Abbott
LONDON - Lowe London has withdrawn from the pitch for the John Lewis advertising business, leaving...to repitch for its flagship Stella Artois advertising account, since August 2006. The pitch process is being ... running a multi-million pound Christmas ad campaign, created by Lowe, with TV, outdoor, print and online ...
Rpa:vision creates Tommy Hilfiger flagship for Dublin
17 Dec 2008 | by Nikki Sandison
includes a relaxed seating area with TV. Nigel Collett, creative director of Rpa:vision, said: "The look ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have...memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey ... .44 Adwatch Methodology Adwatch is the UK's leading monitor of the memorability of TV advertising. The weekly Adwatch system was established more than 20 years ago to monitor the saliency of television advertising ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
birthday with an epic 122-second TV commercial capturing every year of its existence through British ... captured consumer attention. The ad was one of the longest in British TV history. Regulation: Adland ... market with endless ads using the bottom line as their battleground. For some brands, notably British ...
AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Bill Britt
. Adwatch is the UK's leading monitor of the memorability of TV advertising, and is based on survey ...
Co-op releases nativity-based Christmas TV spot
16 Dec 2008 | by Staff
LONDON - The Co-op has released the latest of its Christmas TV ads, based on a nativity play....Exposure TV, Online, Outdoor, VOD, Radio, Press, DM, Inserts, POS, Merchandising ...
A creative director's verdict on why Morrisons won Adwatch of the year
15 Dec 2008
to create a huge amount of passionate debate among the traditional advertising awards juries. However much that Hamster bloke from that Top Gear TV programme supposedly gets the housewives of Great Britain all frisky ... campaign for the bright yellow supermarket chain that has picked up all sorts of fancy marketing awards ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
