to remove filtersMotorola launches £1,400 mobile phone despite credit crunch
18 Dec 2008 | by Fiona Ramsay
as opposed to TV. 'High-end purchasers are more considered, and make savoured purchases. They use the web ...
Search results for British Television Advertising Awards
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Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
LONDON - Google is attempting to boost video and display advertising on YouTube by publishing...Exchange (OTX) conducted the research, which measures the combined impact of YouTube and TV advertising ... to 14% higher than simply watching the same ad on TV. Advertising on YouTube increased brand ... on YouTube than TV and more engaged with ads on YouTube than on TV. The findings also suggested ...
Campaign's top 10 celebrity ads of 2008
12 Dec 2008 | by Staff
, the ad gained a lot of coverage and cemented T as the face of Snickers. 4. British Heart Foundation ... and Gromit Getting Aardman's best-known creations and Bristol's favourite sons to advertise the opening ...
Annual: Top 10 Regional Press Ads
12 Dec 2008
The very best in regional press advertising draws on an empathy with local media ... of the Year award is a big event for women, especially in, er, Lancashire - and it receives copious media ... , yet acting local, you'd expect Yellow Pages to be masterful when it comes to local advertising. And so ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
HP calls pan-Euro ad pitch
09 Dec 2008 | by Kate Nettleton
LONDON - Hewlett-Packard has called a review of its pan-European personal services advertising...result is expected in January. The successful agency will take on pan-European advertising for HP ... advertising account is currently split between a number of agencies on a regional basis, including McCann Erickson, Publicis and BBDO. BBDO was handed the 100 million global advertising account for HP's imaging ...
Ricoh hires Curious Digital for pan-European brief
09 Dec 2008 | by Jacquie Bowser
work with Curious to enhance our online advertising and search marketing across Europe" As part ...
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LG sponsors London's New Year's fireworks
05 Dec 2008 | by Miranda Fitzgerald
in the UK. The display, backed by The Mayor of London, takes place at the London Eye and will be televised ... 's global brand campaign currently running across TV, print and online. ...
The Week: People News - Microsoft hires ad duo
05 Dec 2008
Microsoft Advertising has appointed Katherine Ellis and Caroline Mastoras to the roles of FMCG...Both will be help strengthen relationships with its UK customers and media agencies. Ellis joins from The National Magazine Company, where she was the advertising manager for Company, while Mastoras joins from Conde Nast, where she developed client sales across the company's websites. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
