Sky pulls back in bid to buy Tiscali
22 Dec 2008 | by Dan Leahul
business plan, which provides broadband service only to its existing television customers. Analysts said a ...
LONDON - E.ON is to review its £20m advertising account currently held by TBWA\London, which...and beyond", and as a result the decision has been made by Davies, along with head of advertising ... .ON spent 20m on advertising in the 12 months ending September 30, 2008. E.ON is expected to reduce its ...
business plan, which provides broadband service only to its existing television customers. Analysts said a ...
In the UK, 8% of ad impressions in November were on WiFi networks, according to mobile advertising network AdMob, up from 4% in August. More than half (56%) of these came from the iPhone, which is higher than most mobile handsets, which usually drive 10-20% of requests. Similar growth was recorded ...
The browser advertises itself as the "real web" experience, with proprietary software that makes mobile browsing comparable to using a PC. Free to download, Skyfire ensures users "will not encounter unrecognizable content, unfamiliar page layouts, or missing content, like they do with other mobile browsers ...
The service runs via text message -- an SMS delivery invites members to answer survey questions on their mobile phones within a WAP environment. Advertisers will be able to ask specific survey questions ... proposition for brands and advertisers. "At Blyk, we are building on what we have already learned from ...
by an MTV marketing campaign with ads running online and on TV across 26 countries. Jules Robinson, senior ...
for agencies has been a looming concern for scaling mobile advertising. "Third-party ad serving was really what drove the growth of web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising." Sam Taylor, head of advertising ...
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
Vestas' sponsorship of the programme, which launches on Friday, includes ten-second sponsorship around the documentary and advertising within each break. Online, Vestas will exclusively sponsor the Planet in Peril microsite with banner ads. The deal also includes exclusive sponsorship of the CNN ...
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.