LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital
Lady Cobham, who also currently chairs the British Casino Association and the Art Fund Prize for museums and galleries, will stand down from her position as deputy chairman of VisitBritain. She was appointed to that role in 2005. As revealed in Marketing in October, it was announced that a standalone ...
LONDON - Visit London has hired agency Steak to manage search engine optimisation (SEO).
Currently regional general manager UK at easyJet, Osbourne has previously been marketing director at the airline, as well as head of advertising, e-business and promotions at ING Direct, head of advertising and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior ...
LONDON - The leading UK travel reward scheme, Airmiles, is set to launch its first TV ad campaign...director at Partners Andrews Aldridge, said: "The TV ad is a simple but highly effective execution ...
December. Thomson will undergo a more vigorous rebrand, and its first TV ad for 18 months will attempt ... abroad. First Choice will launch its own heavyweight TV campaign on 20 December. The campaign, also ...
advertising across a range of issues and media....One of the main reasons Transport for London landed this award this year is the sheer amount ... , every message needs to be accessible across media. But first, TfL was extremely busy on the TV side of things this year, with six big-budget TV ads. The biggest and most effective (yet cheapest to make ...
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
LONDON - Tourism Western Australia is launching a £250,000 advertising campaign promoting its
The incumbent agency, MPG, which has handled the account for the past four years, has been invited to repitch for the business. Turespana plans to announce a shortlist of agencies before 19 December. The Spanish tourist board s most recent TV ad campaign launched in March this year, featuring a family ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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