NatMags adds video channels to boost Company
31 Jan 2008 | by Andrew McCormick
, an online TV channel to support the publisher's monthly women's lifestyle title Company.
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Virgin 1 gains prominence on Sky
31 Jan 2008 | by Tristan O'Carroll
LONDON - Virgin Media TV's recently-launched channel Virgin 1 has received a boost after securing...it in close proximity to the four main terrestrial channels. The move is significant for Virgin Media TV ... -watched generalist channels within multichannel TV. The Living and Trouble families of channels are unaffected by the Virgin 1 change, while the position of all Virgin Media TV channels on other digital TV platforms remains ...
MEN Media seals digital ad deal
31 Jan 2008 | by Fiona Ramsay
.6 million unique users and 20 million advertising impressions. The MEN Media portfolio includes more than 20 daily and weekly paid and free newspapers, plus city station Channel M Television. ...
O2 set to premiere mobile-only drama series
31 Jan 2008 | by Darren Davidson
LONDON - 'Cell', O2's first made-for-mobile drama using TV production standards, will be premiered...re applying production values normally associated with TV or film to a made-for-mobile series. ...
DLKW scoops £2.5m blood donor campaign
31 Jan 2008 | by Nikki Sandison
and existing donors to give blood regularly: our advertising agency is a key partner in achieving this and we ...
EHS Brann creates DM push for Volvo
31 Jan 2008 | by Nikki Sandison
is in line with Volvo s latest TV campaign and focuses on the special moments that people share ...
Scope reviews direct marketing
31 Jan 2008 | by Kate Nettleton
award-winning direct marketing account....marketing budget. The agency had produced award-winning campaigns, including its Read between the lines work that scooped gold for best use of copy at the DMA Awards in 2005. The campaign featured a job ...
Sharing ad revenue with YouTube creators helps marketers target ads
31 Jan 2008 | by Bill Britt
to them. As more and more individual content creators enrol in the program, advertisers are now ...
Latest Alesha Dixon video to promote Ford Focus
31 Jan 2008 | by Ian Darby
Created by the branded content agency Cake, the video is inspired by the new Focus ad from Ogilvy Advertising, which features an orchestra playing instruments created from car parts. Cake s ad features ... at Cake, said: I like the idea of taking elements of a TV ad and remixing them into a music promo. ...
National Blood Service retains DLKW
31 Jan 2008 | by Staff
blood regularly: our advertising agency is a key partner in achieving this and we very much look forward ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
