to remove filtersEurostar cancels marketing activity and prepares 2010 rethink
21 Dec 2009 | by Daniel Farey-Jones
. Harris has suspended normal advertising, pay-per-click and direct response activity and taken out apology ...
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Apple's TV subscription project makes some progress
22 Dec 2009 | by Staff
NEW YORK - Apple's attempt to develop a monthly TV subscription package has drawn CBS and Disney...The Wall Street Journal claims Apple has been wooing TV networks with various proposals ... device. An initial proposal was for Apple to deliver a package of advertising-free shows dubbed "the best of television" to consumers for $30 ( 18.73) per month. However, the WSJ's sources say this may ...
Department of Health partners with Microsoft to help smokers quit
21 Dec 2009 | by Alex Brownsell
LONDON - The Department of Health (DoH) has partnered with Microsoft Advertising to develop a
Crisis-hit Eurostar discovers social media users want more than marketing
20 Dec 2009 | by Daniel Farey-Jones
Brown to spare time between television interviews to write a blog post and record a video clip detailing ...
One in five pounds to be spent online by 2020
18 Dec 2009 | by Daniel Farey-Jones
Currently British shoppers spend one in 13 pounds online, but this will change to one in five pounds by 2020, says the report, to which retail research specialist Verdict contributed. Ebay is attempting to cast 2020 as the tipping point when independent high street retailers need to have developed a ...
Google Earth and Facebook bring Guinness to life online
18 Dec 2009 | by Staff
'Guinness World' was conceived by AMV BBDO, the agency behind the brand's 'Bring it to life' TV ad, and produced by digital production company Unit 9. Users must have Google Earth, or install a ... rely on just a distinctive TV ad to generate the required level of impact, we also have to really ...
Fuller dreams a dream, Ford and Pepsi make it a reality (show)
18 Dec 2009 | by Gordon MacMillan
called 'If I Can Dream', initially bypassing TV in favour of Hulu, with Ford and Pepsi on board
Trading Places (18 Dec): This week's people moves in advertising, marketing and media
18 Dec 2009 | by Staff
Republic rounds up the week's industry moves in advertising, digital, marketing and media....Digital The Internet Advertising Bureau has appointed Tim Elkington as its new head ... 's research initiatives, including the biannual online advertising expenditure study. ( Media Week ... , where she became a magazine editor and TV producer. ( Media Week ) Virgin Media has named its ...
Who Wants To Be A Millionaire iPhone app launched
17 Dec 2009 | by Jacquie Bowser
LONDON - Sony Pictures Television's 2waytraffic has launched a 'Who Wants To Be A Millionaire...on the classic lifelines from the TV gameshow Ask The Audience, 50:50 and Phone-A-Friend. Additionally ... Store. Ed Louwerse, managing director, 2waytraffic International, Sony Pictures Television, said: "Our ... To Be A Millionaire?' experience utilising the TV show's music and graphics while also offering some new ...
Mobile video and TV revenues to double in four years
17 Dec 2009 | by Daniel Farey-Jones
LONDON - Annual global mobile video on demand and TV revenues will double over the next four years...Media analysts Screen Digest predicts each sector will be worth 1.7bn by the end of 2013. It believes most of the growth in mobile video on demand will come in 2010 as mobile handsets increasingly converge with portable media players. In the mobile TV market it believes the number of subscribers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
