LONDON - TV commercials placed by Carat appeared more often than any other media buying
by just 4 per cent to $207 million. Eli Lilly held a pitch for the pan-European advertising account for Cialis in August this year, awarding the business to a Dutch advertising agency. ...
Twenty as broadcast director and will be responsible for all TV and radio negotiation, campaign planning ...
Mindshare was awarded the business after a competitive three-way pitch against undisclosed agencies, believed to include incumbent Independent Direct Marketing. The WPP agency will manage the loose and third-party inserts part of the privately-held company s activity. Founded in 1972, IMP operates in 35 ...
LONDON - Beverage Brands, the owner of WKD, has awarded MediaCom its £5 million media buying...and their targeted media buying has enabled WKD to achieve the number one status in terms of advertising cut ...
Universal and US cable TV giant Comcast to form a global media powerhouse spanning an array of US TV ... - Freeview, the digital terrestrial TV service, is now the main TV service in 10 million UK homes. QUOTE ... its sales team as it launches its first opt-in mobile service that will allow advertisers to target ...
"cannot be bothered" with newspapers, preferring to receive information on TV or online. He said radio ... . The pre-schooler: Nought to 6 years The fragmentation of television has created an overwhelming choice ... ." Internet use tends to be parent-led and often reflects TV viewing habits, with a learning element ...
Media Week examines how advertisers can keep pace with young people's media habits and plan
. In August, Disney launched Disney XD, a TV channel aimed at boys aged four to 15 that has attracted ... switch channels during commercial breaks on TV; and the only newspapers they bother to read are tabloid ... network Bin Weevils, which cost just 5% of the campaign's TV ad budget. Meanwhile, the Department ...
advertising revenue fell 25% to date, reflecting a decline of 28% for the first half and 20% for the 17 weeks ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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