of older people, has appointed Karmarama and Kitcatt Nohr Alexander Shaw to its integrated advertising
The Co-operative has put its £18m advertising business up for pitch....includes Co-op's food advertising as well as brand work for its stores. The review does not, however, include advertising for Co-op's financial offering. Co-op has recently completed a re ...
the emotional impact of advertising campaigns....as the consumer's rational response to an advertising campaign. The technique involves asking respondents ... head of planning at Leagas Delaney London, said that advertising agencies have for a long time been ... the increasing weight of neuroscientific evidence to support our view, advertising testing has continued to focus ...
industry, has launched The International Customer Publishing Awards, under the theme "do you love editorial?"....The International Customer Publishing Awards will replace APA's formerly separate Effectiveness Awards and Creative Awards. For the first time, the APA is inviting entries from abroad following high ... , from international customer publishers through to digital agencies and in-house teams. The new awards ...
At the press conference for the Direct Lions, the creative said that because DM was becoming so fragmented, it was offering up the best fodder for the Titanium and Integrated awards. He said: "Other categories, like TV, are formulaic and one-dimensional, while direct is truly innovative." More from Cannes ...
The only award for the UK came in the shape of T-Mobile's 'Dance' by Saatchi Saatchi, which picked up a gold Lion. David Sable, the jury president and vice-chairman and chief operating officer at Wunderman, said: "The T-Mobile campaign was outstanding and had a huge commercial connection like any good ...
of political advertising forever. "Kinetic sculpture" by Art+Com is hypnotising to watch as it recreates ... of D AD Click here to view the TV and cinema Yellow Pencil winners Click here to view ...
advertising campaign featured the broadcasting family Jon, Dan and Peter Snow posing in their underpants ...
LONDON - The pitch for the 2012 Olympics advertising account has been plunged into controversy...Freshfields. The advertising pitch is scheduled for mid-April. ...
LONDON - Children's charity Tommy's has launched its first TV, radio and press ad to raise...The campaign, which has been created by Leo Burnett, aims to both raise money for research and to provide information into the causes and prevention of miscarriage, premature birth and stillbirth. The animated TV spot, which will break at the end of March, uses poetry to demonstrate how children bring life ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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