to remove filtersRisk management and contingency planning will stay
13 Oct 2009 | by Steve Barrett
creative and cutting imaginative deals to eke out every possible penny from advertisers. The lessons from ...
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Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
to the accelerating audience migration to the web. As a result, online advertising spend has now overtaken TV. It grew 4.6% to 1.75bn in the first half of this year, according to the Internet Advertising Bureau, despite the overall advertising market shrinking 16.6%. The web's market share, meanwhile, rose from 19 ...
Bellwether shows cuts slowing as companies adopt positive outlook
12 Oct 2009 | by Daniel Farey-Jones
' category, revised down by 24.4% of companies, and main media advertising, down 10.4%. Internet was up 4 ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
outlay on other marketing disciplines, such as advertising, online and direct, passed safely under ... out: 'If people notice it, then doesn't that show that it works? Nobody was looking at advertising ... , few batted an eyelid when Sky unveiled its sponsorship of the British cycling team. The broadcaster ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
tracking is still very much focused on advertising, when the reality is that the millions spent on an ad ... In April, Cadbury launched the Clusters Bitesize brand, backed by a TV, radio, online, sampling and point ...
Media Forum: Can Channel 4 change?
04 Sep 2009
, will be looking for a new home. Kevin Lygo, the director of television and content at C4, announced that £20 ... do advertisers make of the move? Can C4 use the axing of Big Brother, as well as recent successes ...
X Factor remains popular among women but not a priority
28 Aug 2009 | by Vox pop
described the show as "car crash TV", saying "some people love it and some people don't". However ... was too short" to arrange their schedule around television. Saturday's 'The X Factor' episode did ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
on the agenda at a recent roadshow campaign by Event Marketing Solutions for the British Heart Foundation. As a ...
IPG's Magna forecasts slow recovery for US advertising
13 Jul 2009 | by Ian Darby
NEW YORK - Magna, the media trading division of Interpublic's Mediabrands media unit, has predicted that US ad revenues will decline by 14 per cent this year.
IPA Bellwether Report hints at tentative economic improvement
13 Jul 2009 | by Staff
to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
