warning lifting the ban would be to the detriment of the advertising and media planning industries....into whether to allow product placement on UK television in November, following a major policy U ... for advertising revenues, it seems highly unlikely that any large potential-sponsor is currently in a position ... regulatory regime. "It goes without saying that simply shifting expenditure from standard advertising ...
round-up of some of 2009's most interesting stories across advertising, marketing and media....advertisers from adapting to consumers' shift to digital media as quickly as they should. While Sorrell ... ' feisty campaign telling consumers to use posh department stores to get shown TVs and then buy them online. John Lewis refrained from an advertising counter-attack, limiting itself to a PR defence ...
, spokesperson for the Cinema Advertising Association, said: "Cinema is proving its worth to cinemagoers and advertisers with another very impressive set of monthly figures. The forthcoming roll call of Christmas ...
LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...." One of Chorion's other properties Paddington Bear, has recently appeared in a Marmite TV advert and promotion. The character is also used on-board British Airways in children's packs. According to Frederick ...
LONDON - The Advertising Standards Authority has ruled against a BA ad for misleadingly suggesting...The TV ad was created by BBH as part of British Airway's 'World of Opportunities' campaign which focuses on events around the world. The Canton Trade Fair in China ran from 15 October to 4 November ... British Airways." BA operates direct flights from the UK to Hong Kong, Beijing and Shanghai ...
It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even ... shared almost word for word by Katie, 19. Marks and Spencers' TV ad featuring national treasure ...
LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates...ITV, Sky and the BBC will make history in the new year when they show the first TV debates between general election candidates in the UK. Gordon Brown, the Labour prime minister, David Cameron, the Conservative party leader and Nick Clegg, the Liberal Democrat party leader, will take part in three peak time ...
NEW YORK - Apple's attempt to develop a monthly TV subscription package has drawn CBS and Disney...The Wall Street Journal claims Apple has been wooing TV networks with various proposals ... device. An initial proposal was for Apple to deliver a package of advertising-free shows dubbed "the best of television" to consumers for $30 ( 18.73) per month. However, the WSJ's sources say this may ...
. Harris has suspended normal advertising, pay-per-click and direct response activity and taken out apology ...
Brown to spare time between television interviews to write a blog post and record a video clip detailing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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