advertising award "worth" winning. It's been a complete industry success story - but I have to ask...they've won, not selling other people's stuff. It's like going to the British Insurance Awards ... been canonised, is a huge critical success and is winning awards left right and centre - how can this be true? "They are creative awards!" I hear you cry. Bollocks. What business in its right mind would ...
Revenues from overseas sales of British-made TV programming increased 25 per cent in 2008...Export sales of TV totalled £980 million last year, according to the UK TV Exports Survey, which is collated for the production body Pact. Sales to Australia and New Zealand rose by 65 per cent, but the biggest market continues to be the US, with exports rising 11 per cent to £350 million. ...
YouTube has launched its first offline ads to promote the TV content the site carries from media...The campaign uses the strapline "YouTube's got TV" and runs across bus sides, Tube panels and press as well as online video pre-roll and display ads. The campaign was created by the freelancers Naresh Ramchandani and Steven Qua with David Wilding, the head of planning at PHD. ...
Accurist has launched a reworked version of its legendary 1978 TV ad featuring the former Monty
Will Jeremy Hunt's ad proposals kickstart TV airtime?...General Election, it might consider relaxing rules governing how much advertising the UK's three main ... and consultation processes directly concerning or touching upon the TV airtime sales market. The main regulatory ... on their books. The notion is that this would help kickstart the TV airtime market - or help to put a brake ...
lead to more relevant, less formulaic advertising....implications for creativity? DS: This is the really exciting bit. TV advertising, in particular, still plays ... and rigour of constant improvement to other channels such as TV and press. CW: Which will enable us ... will the awards juries think about real-time campaigns? DS: It should make the work better, as the content ...
O2 is launching a mobile advertising service called O2 More that will reward customers
A study by Nielsen has shown that marketers are still cutting advertising budgets, but at a slower...Total advertising expenditure was down 10 per cent year on year in September 2009 compared with 16 per cent in May 2009. The study also found that many leading brands are showing year-on-year quarterly growth for the first time in 12 months. ...
advertising specialist, to handle its £2 million advertising account. The business was previously held
Ogilvy Advertising has appointed Roisin Jones as a global planning partner. Jones joins from WCRS
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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