16 Dec 2009
| by Staff
It was recently reported that Amazon had launched a property search to find high street stores where consumers would be able to pick up bigger items such as TVs and PCs rather than have them delivered to the home. Additionally the stores would also allow Amazon to circumvent the effects ...
15 Dec 2009
| by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a...of social and environmental damage caused by overconsumption that is attributable to advertising, with ad ...
included in their calculations the good attributed to the advertising industry such as jobs created ...
and all the miseries on earth to advertising,' says Sutherland. But they didn't mention that advertising ...
15 Dec 2009
| by Nicola Clark
with brands, which have responded to this growing unease with a flight to nostalgia advertising in a bid ...
and advertising, netting valuable PR coverage in the process. ...
14 Dec 2009
| by Staff
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising...damage caused by overconsumption that is attributable to advertising. For a salary of between 50,000 and 12 million, top advertising executives destroy 11.50 of value for every pound in value they generate,' the report says. The authors said the study calculated the good attributed to the advertising industry ...
14 Dec 2009
| by Staff
The free app synchronises bookmarks between the iPhone and the Kindle. It was launched in the US in March but has only just been made available in the UK following the Kindle's launch to the British market. Other features on the app include the ability to choose font sizes and the number of words per ...
11 Dec 2009
| by James Quilter
was piloted for MTV International during a campaign promoting the MTV European Music Awards. After the campaign commenced in September, Habble showed that conversations around the awards were up by 371% in the UK and 762% in the Netherlands. The tool has been developed to help brands advertising in the hotel ...
11 Dec 2009
| by David Benady
. This canny consumer, not persuaded by the blandishments of advertising but obsessed with finding discounts ...
's TV ads, which show people in everyday situations pulling a super market shelf into view and taking ...
09 Dec 2009
| by Jacquie Bowser
NEW YORK - CBS has cancelled the last daytime soap opera owned by Procter & Gamble, 54-year-old TV...prices paid for advertising time sold closer to when TV programmes aired. Speaking at the UBS media conference in New York yesterday, Moonves said that advertisers are now paying 25% more for TV commercial ...
'Guiding Light' earlier this year, which had been on air through radio and TV for 72 years. Leslie ...
09 Dec 2009
| by Hadassah Nymark
LONDON - A TV ad for Davidoff, promoting its Hot Water fragrance for men, has escaped a ban...Seven viewers objected that the ad, which featured a man and woman caressing and then in a naked embrace on the beach should not be broadcast and was offensive. Coty UK, the advertiser, said the style ...
and intensity of the fragrance. It said the ad followed a precedent set by fragrance advertising and did ...
08 Dec 2009
| by Sarah Johnson
in advertising..... This is no surprise, given that Channel 4's Big Brother provided book-ends to the decade. The reality TV show signed ...
-extract brand's TV campaign. Only 6% of those questioned agreed that the past decade was the best one ...
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