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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

15 Dec 2009 | by Bill Britt

LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a...of social and environmental damage caused by overconsumption that is attributable to advertising, with ad ... included in their calculations the good attributed to the advertising industry such as jobs created ... and all the miseries on earth to advertising,' says Sutherland. But they didn't mention that advertising ...

Study claims advertising executives destroy £11.50 for every £1 they create

14 Dec 2009 | by Staff

LONDON - Childcare workers and hospital cleaners are worth more to society than advertising...damage caused by overconsumption that is attributable to advertising. For a salary of between 50,000 and 12 million, top advertising executives destroy 11.50 of value for every pound in value they generate,' the report says. The authors said the study calculated the good attributed to the advertising industry ...

Jedward touted to become face(s) of Burberry

11 Dec 2009 | by Staff

According to a report in the diary section of The Daily Telegraph , British label Burberry had been approached to sign John and Edward Grimes for a promotional campaign. Sinitta, the former girlfriend of 'X Factor' judge Simon Cowell, told the Telegraph: "We are trying to get them to be the face ...

BMW reviews UK advertising account out of WCRS after 29 years

03 Dec 2009 | by Staff

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

Advertising in the noughties - Advertising agency of the decade shortlist - Bartle Bogle Hegarty

02 Dec 2009 | by Staff

Campaign presents the highlights from creative agency BBH spanning the past decade.

Accurist launches Tweeting Clock and new version of John Cleese's iconic 1978 TV ad

26 Nov 2009 | by Staff

LONDON - Accurist is doing something old and something new. The British watch manufacturer...; mso-bidi-language:#0400;} The ad is the brand's first TV ad in a decade ... sponsor of British Telecom's Speaking Clock. Accurist's speaking clock received almost three billion calls ... Sunday Night at the London Palladium', a form of advertising watch companies had never considered prior ...

George at Asda launches Body Sculpt Vest to minimise 'man-boobs' and give an 'instant six-pack'

26 Nov 2009 | by Nicola Clark

concern over excess chest fat or Moobs' amongst British men. According to Asda's Pulse of the Nation ... shouldn't men have a little help to?' she added. A recent survey from the British Association ... liposuction between 2007 and 2009. This is not the first time that British men have found their chest ...

Top 20 slang brands

24 Nov 2009 | by Bill Britt

it SoCo outside of its TV ads McDonald's to trademark slang-brand 'Maccy D's' Here's Marketing's Top ...

Marks & Spencer marketer to hold live web-chat with customers via Facebook

20 Nov 2009 | by Staff

web-chat with customers to topics likes its Christmas TV campaign, its Christmas catalogue and store....com/marksandspencer and put their questions to Nayna between 1pm and 2pm. A number of people have complained the Advertising Standards Authority claiming that M S' star-studded TV campaign is sexist, because of Life on Mars' actor ...

Lee Cooper jeans appoints 999 as marketing agency

20 Nov 2009 | by Fiona Ramsay

The British-born jeans brand has tasked 999 with refreshing its visual marketing across its European wholesale and international licensing channels. Initial projects include product look books and trade catalogues aimed at supporting the sell-in of Lee Cooper's core Originals line and its higher ...

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