to remove filtersTop five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
with brands, which have responded to this growing unease with a flight to nostalgia advertising in a bid ... and advertising, netting valuable PR coverage in the process. ...
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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a...of social and environmental damage caused by overconsumption that is attributable to advertising, with ad ... included in their calculations the good attributed to the advertising industry such as jobs created ... and all the miseries on earth to advertising,' says Sutherland. But they didn't mention that advertising ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
-recalled TV advertisers....'s TV ads, which were created by Fallon before the account moved to Saatchi Saatchi in November, has ... -promotion spots. Tesco is the third-most-recalled advertiser for the second year running, following a 12-month period dominated by price-based advertising and the relaunch of its Clubcard. The latter was promoted ...
Study claims advertising executives destroy £11.50 for every £1 they create
14 Dec 2009 | by Staff
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising...damage caused by overconsumption that is attributable to advertising. For a salary of between 50,000 and 12 million, top advertising executives destroy 11.50 of value for every pound in value they generate,' the report says. The authors said the study calculated the good attributed to the advertising industry ...
Viral View - Tips for success
11 Dec 2009 | by Jimmy Maymann
Playbook published by 360i considers a range of important ways for advertisers to achieve this. Let s focus on a few of these strategic tools that advertisers have at their disposal to improve ... advertising to support online experiences, while using traditional advertising to support offline campaigns ...
KFC 'daily chicken' ad escapes ban
09 Dec 2009 | by Hadassah Nymark
LONDON - A TV ad which claimed KFC's chicken was delivered fresh to each store daily has dodged a...no other changes. The advertiser argued the ad s message related to freshly prepared chicken on the bone ...
Krispy Kreme plots UK ad debut
08 Dec 2009 | by Staff
LONDON - Krispy Kreme, the US doughnut company, is to launch its first advertising campaign..., the confectionery brand appointed design consultancy CADA to localise its brand for British consumers. ...
JD Wetherspoon raises stakes in Red Bull row
08 Dec 2009 | by Gemma Charles
's accusation is 'exceptionally difficult to believe', as Monster is heavily advertised in Wetherspoon pubs ...
Greggs appoints Gratterpalm to advertising account
01 Dec 2009 | by Staff
LONDON - Bakery chain Greggs has appointed Gratterpalm to handle its £2m advertising account
Restaurants and retailers refresh their brands by revamping their stores
01 Dec 2009 | by Amy Golding
-store refurbishments, rather than traditional advertising campaigns, as they strive to increase footfall. Wimpy ... Imagination, says: 'Traditionally, marketers turn to advertising campaigns to tell consumers about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
