to remove filtersDepartment of Health partners with Microsoft to help smokers quit
21 Dec 2009 | by Alex Brownsell
LONDON - The Department of Health (DoH) has partnered with Microsoft Advertising to develop a
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Department of Health anti-smoking ad features 'Oliver' musical theme
26 Dec 2009 | by Joe Thomas
-fareast-language:#0400; mso-bidi-language:#0400;} The home-video style TV ad, created by MCBD, breaks today (26 ... their parents smoking. The TV activity is part of a new free Quit Kit created by the NHS. The kit includes a ...
Nativity cribs abandoned in London for Railway Children campaign
18 Dec 2009 | by Daniel Farey-Jones
agency Nude will be followed by advertising on the London Underground, which carries the message: "This ...
British Red Cross' corporate affairs head Leigh Daynes departs for Plan UK
18 Dec 2009 | by Kate Magee
British Red Cross's head of corporate external affairs is leaving to head up comms at Plan UK....for the millions who lack basic primary school education. British Red Cross director of comms Phil Talbot said ...
Opinion: Brands jostle for attention at Copenhagen climate change summit
17 Dec 2009 | by Arlo Brady
' displayed video clips from world leaders. In advertising terms, Greenpeace deserves credit for its ...
Government ad campaign advises on how to safely cook a turkey
17 Dec 2009 | by Gemma Charles
with its annual Christmas advertising campaign....-fareast-language:#0400; mso-bidi-language:#0400;} The TV and radio campaign is humorous but drives home ... and regional TV and commercial radio stations. According to Mintel's most recent research into Christmas food ...
Noisy TV ads face ire of US politicians
17 Dec 2009 | by Daniel Farey-Jones
LONDON - Over-loud TV ads in the US are facing a crackdown from new legislation which would force...Television Systems Committee within a year. In the UK, self-regulatory body, the Advertising Standards ... the change to 31 complaints in the 12 months after. The new rules read: "Advertisements must not be excessively noisy or strident. The maximum subjective loudness of advertisements must be consistent ...
Barnado's launches interactive poster in Tottenham Court Road
16 Dec 2009 | by Noel Bussey
Normal 0 0 1 183 1048 8 2 1287 11.773 0 0 0 The poster, which is live now on Tottenham Court Road, London, has a collection tin attached. When the public drops money in, an film of the girl in the recent "Turn Around" TV campaign gives them a message. Nick ...
'Commercialisation of childhood' report could lead to ad lessons in school
15 Dec 2009 | by Daniel Farey-Jones
yesterday, has been praised by the Advertising Association as "balanced and measured". The Department ... it with comments such as: "Children (like adults) may know in principle that advertising intends to persuade ... , particularly in relation to the internet and advertising." Media Smart's financial backers include Mars ...
MPs set to call for alcohol sponsorship curbs
14 Dec 2009 | by Staff
on alcohol advertising next month, according to a report....According to The Guardian , the committee will recommend a clampdown on drinks advertising and sponsorship. It is set to recommend changes to advertising codes to prevent alcohol companies sponsoring music or sports events if a proportion of the audience would be too young to buy alcohol. The report ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
