warning lifting the ban would be to the detriment of the advertising and media planning industries....into whether to allow product placement on UK television in November, following a major policy U ... for advertising revenues, it seems highly unlikely that any large potential-sponsor is currently in a position ... regulatory regime. "It goes without saying that simply shifting expenditure from standard advertising ...
, spokesperson for the Cinema Advertising Association, said: "Cinema is proving its worth to cinemagoers and advertisers with another very impressive set of monthly figures. The forthcoming roll call of Christmas ...
LONDON - Usage of TV-based VoD services such as BT Vision and iPlayer is set to outstrip PC...VoD delivered through TV sets will be more popular than PC-delivered VoD, with new developments ... Media households surveyed, 75% have used a TV VoD service in the past four weeks, compared to 45 ... of TV VoD, with 26% intent on trailing the service, the survey found. The biggest driver of PC VoD use ...
LONDON - Top Gear was the most-watched TV programme of the year on BBC iPlayer, as the VoD service.../female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener's profile. On-demand makes up the great majority of TV programme requests, however two ... requests per month for BBC TV and radio programmes. The on-demand service allows UK audiences to catch up ...
LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...." One of Chorion's other properties Paddington Bear, has recently appeared in a Marmite TV advert and promotion. The character is also used on-board British Airways in children's packs. According to Frederick ...
LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates...ITV, Sky and the BBC will make history in the new year when they show the first TV debates between general election candidates in the UK. Gordon Brown, the Labour prime minister, David Cameron, the Conservative party leader and Nick Clegg, the Liberal Democrat party leader, will take part in three peak time ...
to watch on-demand services, such as the BBC iPlayer, on their TV sets. The partners plan to form a new joint venture to develop the technical specification for internet-delivered TV, and to create and market ...
exiting regional TV news provision and the local newspaper sector devastated by the recession ...
LONDON- Tesco claims sales of comedy and TV DVDs will outsell its film chart for the first time
NEW YORK - Apple's attempt to develop a monthly TV subscription package has drawn CBS and Disney...The Wall Street Journal claims Apple has been wooing TV networks with various proposals ... device. An initial proposal was for Apple to deliver a package of advertising-free shows dubbed "the best of television" to consumers for $30 ( 18.73) per month. However, the WSJ's sources say this may ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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