to remove filtersTesco predicts comedy to outsell film DVDs for the first time
22 Dec 2009 | by Joe Thomas
LONDON- Tesco claims sales of comedy and TV DVDs will outsell its film chart for the first time
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Bathstore launches £1.5m campaign
23 Dec 2009 | by Joe Thomas
-fareast-language:#0400; mso-bidi-language:#0400;} The campaign, created by WFCA, rolls out across TV, press ... that makes you look twice' . Featuring the voiceover of Spooks actress Hermione Norris, the TV ads break ... Standard and Aberdeen Evening Express. Localised London magazine press ads show a still from the TV ...
John Lewis reports third consecutive week of record sales
21 Dec 2009 | by Joe Thomas
, with the TV ad featuring the Guns Roses track Sweet Child O' Mine . ...
One in five pounds to be spent online by 2020
18 Dec 2009 | by Daniel Farey-Jones
Currently British shoppers spend one in 13 pounds online, but this will change to one in five pounds by 2020, says the report, to which retail research specialist Verdict contributed. Ebay is attempting to cast 2020 as the tipping point when independent high street retailers need to have developed a ...
BR Video: Public unconvinced over collection stores for online retailers
16 Dec 2009 | by Staff
It was recently reported that Amazon had launched a property search to find high street stores where consumers would be able to pick up bigger items such as TVs and PCs rather than have them delivered to the home. Additionally the stores would also allow Amazon to circumvent the effects ...
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a...of social and environmental damage caused by overconsumption that is attributable to advertising, with ad ... included in their calculations the good attributed to the advertising industry such as jobs created ... and all the miseries on earth to advertising,' says Sutherland. But they didn't mention that advertising ...
Top five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
dramatic war of words with smaller rival Ecotricity. While the Advertising Standards Authority (ASA) cleared the ad of any wrong-doing, Ecotricity argued that EDF was neither British, nor 'green ...
Marks & Spencer Christmas ad cleared of sexism
15 Dec 2009 | by Staff
into consideration our decisions are based strictly on advertising codes." The 10m ad campaign, by RKCR/Y R ...
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
with brands, which have responded to this growing unease with a flight to nostalgia advertising in a bid ... and advertising, netting valuable PR coverage in the process. ...
Boots' festive ad rated most motivational
15 Dec 2009 | by Alex Brownsell
LONDON - Boots' festive TV campaign, featuring the song 'Here Come the Girls', is the most
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
