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Department of Health partners with Microsoft to help smokers quit

21 Dec 2009 | by Alex Brownsell

LONDON - The Department of Health (DoH) has partnered with Microsoft Advertising to develop a

And in the real world....Globespan, Microsoft, Ofcom, France Telecom, Deutsche Telekom and Credit Suisse

17 Dec 2009 | by Noel Bussey

: The Financial Times The UK has seen the highest increase in television watching among a group of western ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

15 Dec 2009 | by Bill Britt

LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a...of social and environmental damage caused by overconsumption that is attributable to advertising, with ad ... included in their calculations the good attributed to the advertising industry such as jobs created ... and all the miseries on earth to advertising,' says Sutherland. But they didn't mention that advertising ...

Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

-recalled TV advertisers....'s TV ads, which were created by Fallon before the account moved to Saatchi Saatchi in November, has ... -promotion spots. Tesco is the third-most-recalled advertiser for the second year running, following a 12-month period dominated by price-based advertising and the relaunch of its Clubcard. The latter was promoted ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

15 Dec 2009 | by Staff

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

Dell strikes deal with John Lewis in first UK department-store partnership

10 Dec 2009 | by Joe Thomas

in 2009. As well as launching a range of own-branded TVs, the retailer rolled out a fresh shop format ...

PRCA Technology PR Group survey finds digital bites into budgets

09 Dec 2009 | by Arun Sudhaman

per cent increasing. The survey compared spending on PR with that on advertising and marketing. PR was found to have held up quite well this year, with advertising budgets dropping for half of the respondents. 'It appears that PR budgets have been impacted less than marketing and advertising,' said Bite ...

Anomaly beats Fallon to £50m Sony Europe account

08 Dec 2009 | by Kate Nettleton

LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising...said. "To get there we were looking for a new advertising model that puts brilliant people, who ... of iconic ads for its Bravia TVs - "balls", "paint" and "Play-doh" - that formed part of the defining ... in 2006 and picking up a string of awards including gold at the BTAAs and platinum at the Creative Circle ...

Adwatch Review: Microsoft

08 Dec 2009

LONDON - LONDON - Richard Warren, joint chief executive at DLKW, reviews the Microsoft TV

Toshiba 'LED has arrived' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

07 Dec 2009

Transforming an LED TV into a UFO serves this print campaign well as a demonstration of the light quality of the new Toshiba model. ...

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