to remove filtersGreggs launches Christmas song writing competition
21 Dec 2010 | by Sarah Shearman
4m integrated campaign , created by Gratterpalm, including a TV ad featuring real Greggs employees ...
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O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
media award at its Effectiveness Awards in November, and launched its international favourites ...
Virgin Atlantic unveils online film for app launch
21 Dec 2010 | by Sara Kimberley
The film, created by LBi, stars Alex MacQueen from hit TV comedy Inbetweeners and TV series The Thick of It , as Terry . Available on YouTube, Facebook and Twitter, the film features a comic love ... s comedy partner, Hoot, a production company specialising in comedy founded by Perrier Award winner James ...
Miniclip to move ad sales to SunChaser
21 Dec 2010 | by Daniel Farey-Jones
Casual games website Miniclip is to move its UK advertising sales account from Microsoft to online...other publishers it represents, The Student Room and Justin.tv. The sales house launched ... , director of advertising at Miniclip, said: "The team at SunChaser impressed us with their passion for our ...
L'Oréal Luxury launches major foray into online display with YouTube
17 Dec 2010 | by Sarah Shearman
advertising service for YouTube called TrueView , which allows viewers to choose the ads they watch, while advertisers only get charged for those viewed. The latest biannual online adspend figures from the IAB ...
Infectious goes social for online sales push
17 Dec 2010 | by Staff
Award for Best Independent Marketing Campaign since the label relaunched in February last year, said ...
AOL acquires ad technology platform Pictela
17 Dec 2010 | by Sarah Shearman
of premium advertising tools....New York-based Pictela, which was founded in 2009, provides a platform for distributing high definition branded content and advertising. It supports video, photos and applications in real-time in a ... advertisers with beautiful, content rich, media display formats." The acquisition comes ahead of the UK ...
Arena Media launches social media unit
17 Dec 2010 | by Katherine Levy
to launch the brand as there are many advertisers who are not getting agency support from their media agency ...
Budget airlines' online customer experience falls short
15 Dec 2010 | by Sarah Shearman
of the airline sites with easyJet scoring 69.9%, Ryanair scoring 63.6% and BMI Baby getting 61.9%. British ...
Lynx backs iAds in £8m campaign
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
