09 Dec 2010
| by Sara Kimberley
Archibald Ingall Stretton (AIS) has scooped the Grand Prix at the 2010 DMA Awards for its O2 3D...The awards, sponsored by Royal Mail, were held last night at the City of London s Old Billingsgate ...
direct response TV ad for its work with Direct Line.
Entries were judged by 200 senior professionals ...
as the chair of the 2010 DMA Awards Panel of Judges.
Sutherland, commenting on the Grand Prix winner, said ...
02 Dec 2010
| by Sara Kimberley
Association's Young Spark new talent award....Scottish Ball.
Holmes said: "Winning the DMA Young Spark Award is an amazing honour, and has made all ...
of."
Now in its sixth year, the Young Spark Award attracts entries from direct marketing industry ...
02 Dec 2010
| by Sara Kimberley
Fans of the annoyingly catchy We Buy Any Car TV ads could soon be in for a few surprises, following...We Buy Any Car, which spends 9 million on advertising, is understood to be close to appointing ...
previously created all of its advertising in-house, and its singalong "WeBuyAnyCar.com" lyrics have irritated many viewers while proving difficult to ignore, due to the frequency of their broadcast on digital TV ...
02 Dec 2010
| by Daniel Farey-Jones
retailers in the next few weeks. In addition, it will speak to the Association of British Insurers about ...
-house, with 'practical assistance' from the COI. It hopes the strategy will bolster its advertising, which has returned ...
of the campaign.
The 'Fire kills' campaign, by RKCR/Y R, features print and radio activity. However, TV ...
25 Nov 2010
| by Katherine Levy
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad...great place for advertisers to reach a large targeted audience, but this weekend, with the help of box office smash Harry Potter, we will have made cinema advertising history."
Created by WCRS with media ...
24 Nov 2010
| by John Reynolds
Real-world and real-time viral advertising campaigns will be two burgeoning platforms utilised...of people in London were playing this game. It was an advertising campaign of genius and we are going to see ...
23 Nov 2010
| by Ed Owen
's regulatory change could prompt other broad-casters to reinvest in participation TV.
Text voting
May ...
up in wider cases of TV competition fraud; ITV appoints Deloitte Touche to investigate call-TV ...
11 Nov 2010
| by Daniel Farey-Jones
The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire.
The platform allows advertisers to reach consumers through the growing ...
.
Annabel Venner, head of UK marketing at Hiscox, said: "The advertising is innovative and gives Hiscox ...
09 Nov 2010
| by Mark Banham
the shortlist for the Direct Marketing Association's Young Spark new talent award....Newton is up against Rob Cristie of Nationwide, Lesley Thornton of Post-switch.com, Jane Holmes of Refresh Direct, and Teresa Speakman of WRM-Media.
The Young Spark award recognises the most outstanding ...
for an entire year.
The Award was launched in Scotland in 2005 in memory of John Young, former WWAV Rapp ...
04 Nov 2010
| by Simon Kershaw
bemoaning the state of Stella Artois s recent advertising. Since that piece in May, the work s gone further ...