27 Dec 2010
| by Staff
stores and shopping centres across the UK yesterday alone.
The British Retail Consortium estimates 5 ...
24 Dec 2010
| by Pulse @ McCann London
With X Factor's Matt Cardle sitting atop the UK charts, and the show clearly TV's stand out...Few television shows, if any, have ever created as many column inches as ITV s The X Factor, both in the entertainment and opinion sections.
Whilst its supporters praise the democratic, meritocratic nature of the show, its critics deride what they view as exploitative, televised karaoke that cheapens music ...
23 Dec 2010
| by Katherine Levy
Nikon, the camera manufacturer, will sponsor Channel 4 soap 'Hollyoaks' as part of its wider TV
23 Dec 2010
| by Arif Durrani
The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has awarded its
23 Dec 2010
| by Ed Owen
"prime-time" hours, from 6pm to 11pm, mirroring their television counterparts.
Google, last week, published its own video, thanking its advertisers for using its AdWords service over the past decade. ...
22 Dec 2010
| by UM London
be taken into account on many levels, not least in advertising and marketing.
Wave 5 has provided a ...
21 Dec 2010
| by Sarah Shearman
Faithless partnered with Shazam to promote their UK tour and new album, featuring TV ads with the Shazam ...
20 Dec 2010
| by Steve Lightfoot
It's time to stop being negative about advertising procurement. Research proves that it can help...that the Association of National Advertisers in the US has reformed a task force to improve the image of the profession ...
of Advertisers who spend more than $50bn on marketing services each year highlights just how out of date ...
.
Steve Lightfoot, communication procurement manager at the World Federation of Advertisers ...
20 Dec 2010
| by YouGov
%
3D Television
-
1%
1%
2%
96%
Base: 1,459 nationally representative TV ...
in the UK are spending their leisure time.
In this article, we show that the three big British institutions of sport, the cinema and the pub are alive and well and remain the key channels for advertisers ...
17 Dec 2010
| by Staff
Award for Best Independent Marketing Campaign since the label relaunched in February last year, said ...