06 Aug 2010
| by Jacob Mathias
of a 60-second TV ad last night.
14 Jul 2010
| by Daniel Farey-Jones
Wieden + Kennedy Portland scooped the top creative honour last month for its US TV ads for the Procter Gamble brand, starring fast-talking, muscle-bound former American Football player Isiah Mustafa as a "The man your man could smell like".
It has now created more than 100 short clips featuring ...
07 Jul 2010
| by Jacob Mathias
and September. The competition is open to all European travel brand and advertising agencies in Europe.
The winner will receive 250,000 in CPM advertising media value which amounts to about 10-15 million page views depending on the advertiser's overall objective and target audience.
Martin Verdon ...
18 Jun 2010
| by Mark Banham
Homebase is to launch a new television campaign focusing on the transformation of the Acorns...Created by Meteorite, the 60-second TV ad shows Homebase transforming Acorns Children's Hospice into a brighter place by creating two new distinct spaces. This includes a 'Multisensory Room' which will be used to stimulate the senses of the children, and the quieter, calmer 'Complimentary Therapy Room ...
28 May 2010
| by Ben Bold
Ladbrokes is kicking off a £5m World Cup 2010 TV and press ad campaign at the weekend in an attempt...-style advertising features an array of British iconography, including bowler hats, umbrellas, red telephone boxes ...
in on the vast sums of money that British punters are forecast to spend on betting during the tournament ...
and it expects that figure to rise significantly in 2010 due to higher levels of broadband penetration. The TV ...
28 May 2010
| by Ben Bold
DDB UK was the only UK agency to win at this week's Clio Awards in New York, with the agency...Its first gold was in the television/cinema/digital technique category for its direction ...
included AlmapBBDO Sao Paulo, which picked up the accolade for agency of the year. Nike won advertiser ...
Partners, picked up the lifetime achievement award. The awards ceremony, which was staggered over two ...
30 Apr 2010
| by Alasdair Reid
since morphed
back into STV, reflecting its core Scottish television interests), had
no alternative ...
cent of UK cinema admissions and
its advertising contract is currently with DCM. When it shifts ...
advertising market." - Pearl & Dean will now be able to make the right sorts of investment to
serve a market ...
30 Apr 2010
| by Noel Bussey
If you'd just picked up an award that only one other person had won, and
that person happened ...
heard he was getting the
IPA President's Medal - an award that has only previously been awarded ...
that makes you believe that he really is just a nice guy who has
always been a little shy when being awarded ...
30 Apr 2010
| by Ian Darby, ian.darby@haymarket.com
outside of the traditional agency TV deal and, as Reckitt is showing,
advertisers are entering an era ...
The great hope being, among those with a vested interest in online
display advertising ...
all, online
video looks just like TV, which must reassure brand and media people at
big FMCGs. Most ...
30 Apr 2010
The arrival of 3D TV...The hype has been amazing around 3D and this week the first 3D-ready TV
set went on sale in UK stores. The Samsung 40-inch 3D TV is hardly a
bargain at £1,799, but expect prices to come down once ...
there
really will be little point leaving the house. Heston's 'Feasts' on Channel 4 One TV series ...