to remove filtersVisitBritain to roll out global marketing campaign in 2011
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
of 0.34bn. In October, VisitBritain partnered with British Airways to launch a 1.6m jointly funded ...
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O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
media award at its Effectiveness Awards in November, and launched its international favourites ...
Butlin's launches campaign to target busy mums
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Mother, features a 30 and 40-second TV ad that will run across national television, supported by online activity and print ads placed in women s magazines. The ad shows Ludo the Dino, a fluffy green dinosaur, having fun with children and sharing experiences at Butlin ...
Burger King creates festive brussel sprout burger
23 Dec 2010 | by Sarah Shearman
by TV, outdoor and press ads created by Leo Burnett . ...
Hoseasons returns to TV with Denise Van Outen
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Hoseasons, the UK holiday company, is launching its first TV ad in three years with a campaign...to television shows a commitment to driving forward the Hoseasons brand and its continued recognition ...
Weight Watchers launches record New Year campaign
22 Dec 2010 | by Rachel Barnes
two years. The campaign, created by McCann Erickson, includes a 16-week run of TV, radio and press ... of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ...
New Gocompare ads feature David Mitchell
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
of the integrated "Gio Compario" campaign. The radio spots start with spoof advertisements for fictional product ... , Gocompare.com last week announced the launch of a TV ad on Christmas Day, that pays homage to the silent ... : "We re giving viewers a break from Gio's amazing voice in the TV adverts this Christmas with our ...
Snow estimated to cost BA £40m
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
British Airways is believed to have suffered a loss of between £8m and £10m profit each day during...thing and taken the brave call to simply cancel flights. "British Airways has made it clear ...
More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
-style TV ads will star US impressionist Josh Robert-Thompson as "More Th n Freeman". The actor narrates ... will focus on home, pet, and vehicle insurance. The TV ads launch on 1 January, and will be supported ...
Shockwaves maintains sponsorship of NME awards
21 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Hair brand Shockwaves has been named as the headline sponsor for NME's music awards for the seventh...The Shockwaves NME Awards 2011 will begin with a branded music tour, starting in February ... , and The Vaccines. The sponsorship will include specific London shows under the Shockwaves NME Awards Shows ... are headline sponsor for the NME Awards for the seventh consecutive year speaks volumes for the success ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
