Search results for British Television Advertising Awards

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Tesco readies Clubcard scheme for web revamp

in the recruitment of 1m new cardholders. Tesco is currently offering double points, with two awarded for every 1 ...

Editor's comment: Google's evolution is key

Ever since 1982, when KITT carried out its first wheel-spin on our TV screens as David Hasselhoff...to say, the announcement marked a significant departure from Google's core search advertising business ... advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However, beneath ...

Coca-Cola axes Rooney campaign following prostitute allegations

are currently working with Wayne on Coke Zero Street Striker an award-winning programme which, over the past ... , was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca-Cola brand Powerade. In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...

Foster's set to remake British comedy shows

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British...to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ... with the revamped can featuring in new TV ads. As part of a wholesale investment in the brand by Heineken UK ...

Sheffield Arena to become Motorpoint Arena

Along with the name change on the arena, the Motorpoint name and logo will appear on all the venue s tickets and advertising. The arena's website, which receives more than 200,000 monthly visits, will also be renamed www.motorpointarena.co.uk. Gary Warren, Motorpoint managing director, said: "The Sheffield Arena ...

Tune Group to sponsor Premier League refs

The three-season deal will commence from the beginning of the 2010/11 season, which gets underway this weekend. The partnership gives Tune Group access to 2,000 professional football matches, with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ...

Branson to join in Virgin Trains zombie game

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

Nickelodeon UK brings out SpongeBob app

for advertisers. ...

Talk Talk hires Project Canvas architect Chakkara as head of online

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

The iPad bandwagon rolls into town

with a Sky Mobile TV app, which gives user access to all sports channels and Sky News, and costs 6 a month for exsting Sky TV and Sky Player TV customers who have Sky Sports, or 35 a month for all other ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.