20 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
competitors British Airways, Iberia and American Airlines received clearance to co-operate on transatlantic ...
20 Dec 2010
| by Sara Kimberley
and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ...
through during the busy Christmas period.
"We have taken the award-winning formula of placing relevant advertising stings between the ads, but have given it a Christmas twist.
"We have also developed ...
20 Dec 2010
| by Arif Durrani
Product placement will be allowed in UK TV programmes from 28 February 2011, sponsorship rules have...be advertised on television, such as weapons or escort agencies. All these prohibitions are reflected in Ofcom ...
at the return of the programme following any advertisement breaks.
Ofcom has announced that product placement will be allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows ...
20 Dec 2010
| by Calvin Lau
, the Daily Mail and The Times. Meanwhile, Asda advertises its turkeys with full-page ads in the Daily ...
20 Dec 2010
| by Arif Durrani
'. The resulting two-hour programme averaged 8.3 million viewers and a 32.2% share of the total TV audience ...
'Sports Personality of the Year' awards, won by jockey AP McCoy. An average of 7.1 million viewers tuned ...
to win the award.
ITV s decision to show children s favourite 'Harry Potter and the Order ...
20 Dec 2010
| by Katherine Levy
Delaney said he was leaving to pursue "new opportunities" and intends to publish his third book and work on a new television show for Comedy Central.
He was appointed editor in September last year, replacing Julian Linley , who moved to the new role of creative director (TV) at Bauer Media in the same ...
20 Dec 2010
| by Alex Brownsell
,000 this year.
Transport secretary Philip Hammond defended the reduction and the move away from TV advertising, claiming the most "effective way of reaching a young audience nowadays tends to be via social ...
20 Dec 2010
| by Sara Kimberley
, Resolute and Elevator in the UK and Digital District in Germany.
Pharmaceutical advertising accounts ...
Groupe bought a controlling stake in Brazilian advertising agency, Talent. ...
20 Dec 2010
| by Sara Kimberley
Breakfast cereal company Weetabix is reviewing its £10m advertising account....launched its last TV ad in September. The 30-second spot starred a family of household pets to help ...
goodness of wholegrain Weetabix and the tastiness of chocolate".
The animals were voiced by famous TV ...
20 Dec 2010
| by Ed Owen
One-fifth of the UK's retail spend goes through the capital, and the British Retail Consortium (BRC) said the strike would discourage shoppers from looking to find a bargain in the post-Christmas sales, expected to be particularly strong before the VAT rate increases to 20% early next year ...