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European Commission's full statement about the News Corp/BSkyB deal

of British and Irish pay TV operator BSkyB by News Corporation, a global media and communications company...channels and in the supply of online and TV advertising space. The Commission found that the proposed ... in the market for online and TV advertising. Therefore, the transaction does not give rise to horizontal ... to the purchase of advertisements on BSkyB's TV channels given that News Corp or BSkyB lack the required market ...

European Commission unconditionally approves News Corp/BSkyB merger

The EC has approved, under the EU Merger Regulation, the proposed acquisition of British and Irish pay TV operator BSkyB by News Corporation after concluding the transaction "would not significantly ... , and Sky demands 80% of the pay TV market. News Corp notified the EC about its intention to buy ...

Haymarket's Rupert Heseltine on his first year in office

of the worst advertising recession in living memory. And he's your dad....But no fleet-of-foot management could combat 2009: the year advertising fell off a cliff. According to figures ... to ITV s hit TV show, the jury is still out on the kind of sales it is commanding. Early ballpark figures ...

Helen Edwards on Branding: Snakes and Ladders

when you're one of them, you are someone. Which should appeal to everyone. British Airways A ... advertisers. ...

Editor's Comment: Sky's the limit

credentials, Sky has already moved beyond its core pay-TV business to offer bundled broadband and telephony ... nationally. As growth of its pay-TV subscription business starts to slow, a home-energy service provides a ...

Helen Edwards on Branding: Not all it's cracked up to be

's biggest advertisers 30 SECONDS ON ... THE 'TOP TABLE' - Lodged in our psyche as a desirable place ...

Helen Edwards on Branding: Back to basics

and is a partner at Passionbrand, where she works with some of the world's biggest advertisers. 30 ...

Helen Edwards on Branding: The contrast ratio

works with some of the world's biggest advertisers 30 SECONDS ON ... GRANT MCCRACKEN - Grant ...

Editor's comment: Microsoft's controlling interest

, Xbox 360 will supplant the TV, PC and games console to become the multimedia hub through which ...

Helen Edwards on Branding: A blast from the past

of the world's biggest advertisers. 30 SECONDS ON ... The origins of brainstorming - The brainstorm ... published in 1953. - Osborn devised the brainstorm technique as part of his advertising work, but later ...

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