stores and shopping centres across the UK yesterday alone. The British Retail Consortium estimates 5 ...
two years. The campaign, created by McCann Erickson, includes a 16-week run of TV, radio and press ... of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ...
advertising service for YouTube called TrueView , which allows viewers to choose the ads they watch, while advertisers only get charged for those viewed. The latest biannual online adspend figures from the IAB ...
The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...
online advertising. Lean Mean Fighting Machine, the agency that created the campaign, subsequently ...
The sponsorship package, brokered by WPP media agency MEC, will support both the Schwarzkopf Live XXL hair colour range and the Got2b styling range, and will include creative work from Signal TV ... transmissions on Channel 4, E4, TV and PC video-on-demand, as well as activity on the Channel 4 website ...
people purchase products and services and the importance of online advertising continues to grow. The OFT ... advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ...
last month awarded its executive directors bonuses in shares and share options worth millions ...
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ... of TV ads. At a time when many brands are increasing their investment in social media and embracing the promises of techno logical innovations, this 90-second spot proved that a good TV ad still has the power ...
skincare brands. VO5's tie-up with Bauer Media's FHM will include promotional activity across print, TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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