to remove filtersMetro Bank accelerates branch opening programme
17 Dec 2010 | by Alex Brownsell
-ordinate PR and advertising activity. When the brand launched in July, it rolled out regional print ads ...
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More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
-style TV ads will star US impressionist Josh Robert-Thompson as "More Th n Freeman". The actor narrates ... will focus on home, pet, and vehicle insurance. The TV ads launch on 1 January, and will be supported ...
National Air Traffic Services in search for City PR support
16 Dec 2010 | by Alec Mattinson
or cut it to about 25 per cent and retain a golden share. The Airline Group - comprising British ...
NatWest hit with ASA ban for customer charter ad
15 Dec 2010 | by Daniel Farey-Jones
The advertising watchdog has ruled a NatWest ad about the bank opening on Saturdays was misleading...Two people complained to the Advertising Standards Authority about the TV ad by M C Saatchi, which had a voiceover stating: "NatWest has made a public promise to become Britain's most helpful bank ... It's why we created our Customer Charter. It's why, when you told us to open on Saturdays, we did ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
people purchase products and services and the importance of online advertising continues to grow. The OFT ... advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ...
CNBC launches real-time financial news iPad app
09 Dec 2010 | by Sarah Shearman
. The activity, including TV, print and online was developed in-house and booked through MPG. ...
Rolls-Royce considers agency pitch in bid to boost corporate reputation
09 Dec 2010 | by Alec Mattinson
The British firm was criticised for the way it responded to the problems with its Trent 900 engine that forced the emergency landing of a Qantas plane in early November. Since that incident, Rolls-Royce has been fighting to maintain faith in the corporate brand and saw its share price slide ...
HSBC hands global marketing role to Chris Clark
08 Dec 2010 | by Alex Brownsell
at advertising agency Saatchi Saatchi. In September, HSBC launched a 5m campaign , Truffles , targeting ...
Brands warned over 'paperless' service green claims
06 Dec 2010 | by Gemma Charles
contravene the Committee for Advertising Practice code. The code states that environmental claims "must ... that it believes are in breach of the CAP code and has pledged to lodge a complaint with the Advertising Standards ...
Nationwide lines up agencies for ad review
06 Dec 2010 | by Sara Kimberley
DLKW, VCCP and Mother have made it onto the longlist for the £20m Nationwide advertising pitch....its online advertising business as part of the same process. Earlier this year, Nationwide launched a major TV campaign, created by Leagas Delaney, featuring the cast of characters from the TV comedy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
