stores and shopping centres across the UK yesterday alone. The British Retail Consortium estimates 5 ...
Breakfast cereal company Weetabix is reviewing its £10m advertising account....launched its last TV ad in September. The 30-second spot starred a family of household pets to help ... goodness of wholegrain Weetabix and the tastiness of chocolate". The animals were voiced by famous TV ...
Award for Best Independent Marketing Campaign since the label relaunched in February last year, said ...
the customer first; surely the great British public believe them. Not so. Twenty five percent of people ...
people purchase products and services and the importance of online advertising continues to grow. The OFT ... advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ...
on the above-the-line media account, which will focus largely on TV advertising. However the agency Attinger Jack has bought press advertising for Fiskars in the past year. Agencies have been given a brief ...
Large sections of the marketing and advertising community are making a huge mistake..., Maurice Saatchi compared the work of advertising agencies to the 'startling creativity of the kind ... researching the ramifications of this discovery. Big sections of the marketing and advertising community are still in denial about what he found. Here are some examples. Your advertising is working if nothing ...
MAYBE Alex Batchelor, Chief operating officer, BrainJuicer It's always a hard thing to breathe new life into a much-loved TV advertising property that's gone a little stale. So what better way ... of the most loved and iconic characters in UK advertising, so Andrex is set to lose all that brand equity ...
when you're one of them, you are someone. Which should appeal to everyone. British Airways A ... advertisers. ...
credentials, Sky has already moved beyond its core pay-TV business to offer bundled broadband and telephony ... nationally. As growth of its pay-TV subscription business starts to slow, a home-energy service provides a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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