to remove filtersHyundai readies 'modern premium' brand strategy
16 Dec 2010 | by Alex Brownsell
: "Everything will be going back to the brand in our advertising. Lately we ve promoted deals like the five ...
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Toyota launches TV ad starring Supergrass singer Gaz Coombes
23 Dec 2010 | by Alex Brownsell
Toyota has unveiled a new TV ad for its Yaris model starring former Supergrass frontman Gaz Coombes.
Toyota recruits Supergrass singer Gaz Coombes for TV ad
16 Dec 2010 | by Alex Brownsell
Toyota is launching a TV ad campaign for its Yaris model featuring former Supergrass lead singer...and asks his girlfriend to take a picture of them, but she deliberately takes a poor photo. The TV ad ...
Harrods to showcase Lexus hybrid
14 Dec 2010 | by Ed Owen
to be shown was the first view of the Aston Martin Cygnet. Guy Cheston, director of advertising sales ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
people purchase products and services and the importance of online advertising continues to grow. The OFT ... advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ...
Audi to launch A7 Sportback ads during X Factor final
10 Dec 2010 | by Alex Brownsell
Audi is to launch a TV ad for its A7 Sportback model during the live final of 'The X Factor' on ITV...the A7 Sportback being conceived in someone s mind. The Volkswagen-owned marque will support the TV ...
Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
of the worst advertising recession in living memory. And he's your dad....But no fleet-of-foot management could combat 2009: the year advertising fell off a cliff. According to figures ... to ITV s hit TV show, the jury is still out on the kind of sales it is commanding. Early ballpark figures ...
Seat airs first branded online TV programme
08 Dec 2010 | by Sara Kimberley
Seat has launched a branded online TV reality series, 'Seat Sex Drive', in association with Channel...captains. Both teams drive the new Seat Leon Cupra R sports hatchback. North One Television was the TV ... . This is the first time 'Fifth Gear' has supported advertising-funded content. The seven six-minute online programmes available on Channel 5 s online channel Five.tv and YouTube aim to discover once and for all ...
Jeep targets snowed-in consumers with latest campaign
08 Dec 2010 | by Alex Brownsell
been hoping you d stop by . A digital push, by contextual advertising agency Vibrant, will target ... is about a brand truth that Jeep drivers are happy drivers come rain or shine. The tone of our advertising ...
The evolution of decision making
08 Dec 2010 | by Richard Morris
the product that you have seen advertised recently. However you may have recently become more conscious ... about what they are buying before they purchase, so informative or emotionally engaging advertising ... to make their purchases as quickly as possible, so advertising that seeks to motivate trial or interrupt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
