to remove filtersO2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
media award at its Effectiveness Awards in November, and launched its international favourites ...
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Nikon Coolpix to sponsor Hollyoaks for 2011
23 Dec 2010 | by Katherine Levy
Nikon, the camera manufacturer, will sponsor Channel 4 soap 'Hollyoaks' as part of its wider TV
The Sun to publish first Christmas Day edition in 41 years
22 Dec 2010 | by Arif Durrani
." Separately, The Sun is collaborating with leading British designer Vivienne Westwood this Christmas, for a ...
New Gocompare ads feature David Mitchell
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
of the integrated "Gio Compario" campaign. The radio spots start with spoof advertisements for fictional product ... , Gocompare.com last week announced the launch of a TV ad on Christmas Day, that pays homage to the silent ... : "We re giving viewers a break from Gio's amazing voice in the TV adverts this Christmas with our ...
Offensive PlayStation Move ad banned by ASA
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
A PlayStation Move poster has been banned by the Advertising Standards Authority (ASA) after...to advertise the controller, not the game. Sony also said it had "taken steps to ensure that the images were not graphic" and that they did not target or feature children within them. However, the advertising ...
Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales
21 Dec 2010 | by Arif Durrani
A merged News Corporation and BSkyB is unlikely to link up its TV and newspaper ad sales due...of advertisements in News Corp's print newspapers to the purchase of advertisements on BSkyB's TV channels given ... companies, the EC was keen to downplay any impact such a deal could have on UK advertising. The Commission investigated concerns that the merged entity could either refuse advertising by BSkyB ...
Microsoft and C4 partner for TV ad break innovation
20 Dec 2010 | by Sara Kimberley
and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... through during the busy Christmas period. "We have taken the award-winning formula of placing relevant advertising stings between the ads, but have given it a Christmas twist. "We have also developed ...
BlackBerry posts record profits on 40% revenue rise
17 Dec 2010 | by Ed Owen
customer base, and used hip-hop DJ and producer Diplo in a series of TV and cinema ads . The company ...
CREATIVE STRATEGY: T-Mobile sings its way to a higher plane
16 Dec 2010 | by Simon S Kershaw
When does advertising stop being advertising and become... something else? Hold that thought.... For an idea of what advertising can be, look up "The T-Mobile Welcome Back" on YouTube. Somewhere along ...
AMD shortlists agencies for £35m EMEA account
16 Dec 2010 | by Sara Kimberley
from big-brand advertising, unlike its rival Intel, preferring to communicate with business customers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
