Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales
21 Dec 2010 | by Arif Durrani
A merged News Corporation and BSkyB is unlikely to link up its TV and newspaper ad sales due...of advertisements in News Corp's print newspapers to the purchase of advertisements on BSkyB's TV channels given ... companies, the EC was keen to downplay any impact such a deal could have on UK advertising. The Commission investigated concerns that the merged entity could either refuse advertising by BSkyB ...



