Scope, the disability charity, is reviewing its digital and direct advertising business, currently
units OgilvyAction and Malone Advertising to create one of the biggest end-to-end shopper marketing...advertising, planning, creative services, digital activation and experiential marketing all with deep research ...
Thinkbox is returning to TV screens this Christmas by relaunching its ad featuring Harvey the dog..... The ad ends with the strapline "Every home needs a Harvey" and "Discover the power of TV advertising ... back to TV. Harvey has proved to be both very popular with the British public and very effective at promoting the benefits of TV advertising. Christmas is the perfect time to bring him back and capitalise ...
The film, created by LBi, stars Alex MacQueen from hit TV comedy Inbetweeners and TV series The Thick of It , as Terry . Available on YouTube, Facebook and Twitter, the film features a comic love ... s comedy partner, Hoot, a production company specialising in comedy founded by Perrier Award winner James ...
East Coast Trains is set to appoint Abbott Mead Vickers BBDO (AMV) to handle its advertising.... The agency will also be develop a communication strategy across TV, online, radio, press, eCRM, direct and outdoor. The train operator launched its latest TV ad campaign in March, created by Dentsu ... is in the process of appointing an advertising agency. The process has not yet concluded and we are therefore ...
and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... through during the busy Christmas period. "We have taken the award-winning formula of placing relevant advertising stings between the ads, but have given it a Christmas twist. "We have also developed ...
, Resolute and Elevator in the UK and Digital District in Germany. Pharmaceutical advertising accounts ... Groupe bought a controlling stake in Brazilian advertising agency, Talent. ...
Breakfast cereal company Weetabix is reviewing its £10m advertising account....launched its last TV ad in September. The 30-second spot starred a family of household pets to help ... goodness of wholegrain Weetabix and the tastiness of chocolate". The animals were voiced by famous TV ...
It's time to stop being negative about advertising procurement. Research proves that it can help...that the Association of National Advertisers in the US has reformed a task force to improve the image of the profession ... of Advertisers who spend more than $50bn on marketing services each year highlights just how out of date ... . Steve Lightfoot, communication procurement manager at the World Federation of Advertisers ...
through its advertising agency network Grey, for an undisclosed sum....Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue to the end of 2009, and employs 40 people, with clients Canon, Ciba Vision, Microsoft and the Singapore ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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