STOP PRESS: Nike create role to better co-ordinate PR
15 Mar 2002
CONSUMER: Nike has created a new role to better co-ordinate its PR, advertising and marketing
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Celeb-driven ads generate more news
19 Apr 2002
increase in the number of PR-generated news stories about advertising, which can be attributed ...
PUBLIC SECTOR: Campaign to woo overseas students to UK
01 Mar 2002
This latest, global joint PR and advertising campaign will cost £1m and is launched by education body the British Council. A focus will be put on non-European students, with Asia a target area. The British Council is handling the campaign in its role as the partner tasked with marketing ...
Celebrity-based ads most likely to hit the headlines
01 Feb 2002
-celebrity-based advertiser in the table was Tesco, which generated coverage for its price claims. Contention also ... the report with Media Report Editorial, said: 'Advertisers are falling back on trusted formulae at a time ...
PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign
16 Nov 2001
DISABLITIES: Disabilities charity John Grooms has stepped up its PR and advertising campaign to increase independence for disabled people. A cinema ad detailing the campaign will be shown during ... Channel 4's Trigger Happy TV, donated their services for free. ...
EDITORIAL: War propaganda is failing the West
09 Nov 2001
News this week that the Bush administration is bringing in an advertising executive to assist in its campaign for the 'hearts and minds' of its domestic audiences - particularly US Muslims - proves ... , and gave the world a new breed of 'spin doctors'. That the administration is now looking to advertise ...
STOP PRESS: TopJobs.co.uk hires Splash Communications
12 Oct 2001
INTERNET: Employment website TopJobs.co.uk has hired Splash Communications to run media relations and PR initiatives in support of its current TV, cinema and online ad campaign. The agency's existing client list includes Blue Arrow, White & Nunn and Certes Group. ...
Golin/Harris pulls ads in protest at New Statesman
28 Sep 2001
Golin/Harris Ludgate has pulled its advertising from the New Statesman's editorial column in protest at the publication's line on the US terrorist attacks. Golin/Harris public affairs MD ... or profile' he said, adding the agency is 'highly unlikely' to reinstate the advertising. Evans ...
audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV
31 Aug 2001 | by ADAM HILL
Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3 ... -old for radio and those aged four and above for TV. The conclusions were, therefore, skewed and the TV ...
audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV
31 Aug 2001 | by ADAM HILL
Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3 ... -old for radio and those aged four and above for TV. The conclusions were, therefore, skewed and the TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
