. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing...CALIFORNIA: Hitachi America, which makes and markets consumer electronics, computer systems and semiconductors, has promoted PR director Gerard Corbett to general manager of corporate communications. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing ...
. Founded in 1989 as the PR department of top 25 Turkish advertising agency Rekta, the company is now...ANKARA: Ketchum has appointed Rekta Halkla Iliskiler as an exclusive affiliate office in Turkey. Founded in 1989 as the PR department of top 25 Turkish advertising agency Rekta, the company is now an independent PR consultancy. Senior Ketchum partner David Drobis said Ketchum s international clients ...
WPP will become the most valuable advertising, marketing and PR holding company in the world...WPP will become the most valuable advertising, marketing and PR holding company in the world if its expected deal with Young and Rubicam goes through. The merger, following talks between WPP chief executive Martin Sorrell and Y s Top 150 listing shows that a merger - more likely a takeover of Y ...
agency will spearhead a pounds 50 million campaign using PR, on-line marketing, and advertising...The European Central Bank has hired global communications agency Publicis to launch the single currency s notes and coins for the first wave of countries using the euro at the start of 2002. The Paris agency will spearhead a pounds 50 million campaign using PR, on-line marketing, and advertising ...
Communications to handle public affairs for the Advertising Association, a new account involving broad...Connect Public Affairs has won a three-way pitch against Fishburn Hedges and Jackson Communications to handle public affairs for the Advertising Association, a new account involving broad ... for trade bodies in the advertising, media buying and ad agency sectors. ...
The Advertising Association, the umbrella trade organisation for trade bodies in the advertisers...of the industry as a whole. The Incorporated Society of British Advertisers retains the Communication Group ... The Advertising Association, the umbrella trade organisation for trade bodies in the advertisers ... the Government that the remit for its proposed Food Standards Agency will not extend to food advertising ...
TDI, the company which sells advertising on the London Underground and on buses round the country...TDI, the company which sells advertising on the London Underground and on buses round the country, has put its business-to-business PR account up for pitch. There are three agencies on the pitch list: Lynne Franks, Propeller and Carol Hayes. The incumbent agency, Lexis, is not repitching. ...
disciplines, including national press advertising, database marketing, the trade press and direct mail ... trailed behind press advertising in the financial priorities analysis if the survey had not separated out national, trade, specialist and regional press. The survey, commissioned by advertising ...
that PR shows the greatest return on investment of all the disciplines used, including advertising. Good ... enhance the impact of advertising - and vice versa - when the two work together to an overall ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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