to remove filtersBEHIND THE HEADLINES: Golly axe turns focus onto corporate identities
31 Aug 2001 | by CHRIS SCOTT
, but insisted the discontinuation of the campaign, which had been checked by the Advertising Standards ...
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Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ... as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ...
BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities
31 Aug 2001 | by CHRIS SCOTT
, but insisted the discontinuation of the campaign, which had been checked by the Advertising Standards ...
Piat d'or parent selects Lexis for relaunch
29 Jun 2001
,000. Last week, Lexis won the consumer PR gong at the IPR Excellence Awards (PRWeek, 22 June). The 'Snug ...
HFC Bank to put Marbles cards PR work out to pitch
01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS
programme will redeploy expenditures to more tactical tools such as PR, while the role of TV advertising ... with the advertising agency, Mother,' said Rutland. 'I'd be very keen to bring on board an agency that complements ...
Whitbread to put its Costa Coffee brief out to pitch
01 Dec 2000 | by JENNIFER WHITEHEAD
outlets at a rate of one every five days. Its advertising, done by Mother, and its passion for coffee ...
Red Rooster PR picked for Quality Street relaunch
22 Sep 2000
, and ties in with the advertising campaign. Quality Street brand manager Nicole Broerse said: 'Traditional advertising does a great job reaching a broad audience. 'To compliment our above ...
INTERNATIONAL: Connolly to head global PR for Tommy Hilfiger USA
22 Sep 2000 | by HOLLY WILLIAMS
Joel Horowitz, Connolly now has a remit to oversee public relations, marketing, advertising ...
Red Rooster to relaunch Nestle condensed milk
01 Sep 2000 | by RACHEL BAIRD
of the roadshow, TV chef James Martin - of Ready Steady Cook - will lead cookery demonstrations involving ... ,000 into the relaunch, which will also involve an advertising campaign in women s magazines and a redesign ...
DIARY: Come rain or ... rain, Starbucks insists the Frappuccino show must go on
09 Jun 2000 | by JENNIFER WHITEHEAD
that it usually rains a lot during the British summer . The advertisements features people being rained on...Starbucks latest campaign for its Frappuccino iced coffee range is based around the sad fact that it usually rains a lot during the British summer . The advertisements features people being rained on, but carrying on with their outdoor activities regardless, with the strapline Summer s back. Time to drink ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
