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Phones4u plans consumer hire

advertising and marketing campaign in the run-up to Christmas.

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

and on television, positioning the Micro as a cool, 'ruck-sack ready' accessory for the urban guy or girl Crisis ... Championships attracted over 2,000 people and gained coverage on BBC TV South and Meridian local radio, among ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

to the huge following for Gerry Anderson and the screening of the digitally remastered TV series in the autumn ... industry consumer show, where the British Association of Toy Retailers named Tracy Island ...

Lidl sets UK branding task for Paradigm PR arm

for an advertising brief. Six advertising agencies took part in the pitch, which called for a PR element ... will report directly to Lidl s advertising manager, Rob Graham, and his team. German-owned Lidl ...

STOP PRESS: M&S merges press offices under Challier

advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become

advertising-savvy and increasingly sceptical about big brands, the fashion industry agrees that, more than ... has a tremendous effect on the consumer compared to advertising, she says. If you pick ... needed for a new target market. Unlike advertising campaigns, which for all but the biggest ...

Nevada Bob picks Generation for UK and Europe work

work and media-buying for print advertising. Broadcast PR firm Medialink was handling media buying and creative work for TV and print advertising for specialist titles. It will continue to handle TV advertising. The pan-European campaign will be run out of the London office although ...

STOP PRESS: Consolidated to push Which? brand

are aware of the full range of Which? magazines and books, supporting an advertising campaign in the area...are aware of the full range of Which? magazines and books, supporting an advertising campaign ...

Are advertisers paying too high a price for star turns?

Compton used to advertise Brylcreem. And Shredded Wheat has a long tradition of attracting top sports ... s on how to market to kids with improved packet toys and gadgets). But, as one advertising ... . Yet advertisers keen to cash in on celebrity endorsement could learn buckets from the BBC s hugely ...

Focus: Marketing Comms - The faces behind the brand names

accepted that PR has an advantage over advertising when communicating a complex message or cost ... . Mitsubishi eschewed advertising for a PR-led campaign based on the theme of The Summer of South Africa ... an international PR campaign to run alongside its global advertising campaign called You either have it or you ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.