18 Jun 2004
Marketing and advertising firm Adventis this week kicked off a financial comms offensive ahead of a...with underperforming marketing, advertising and PR companies.
The group believes it can increase profits by 100 per ...
12 May 2000
| by ADAM HILL
In the past two months, Barclays, the high street bank, has to
paraphrase its current advertising...enormous bonuses; and then
launched that TV advertising campaign, with expensive, flashy stars
talking ...
In the past two months, Barclays, the high street bank, has to
paraphrase its current advertising campaign, found itself with big
problems.
The beleaguered PR function has had to handle ...
05 May 2000
| by ALEX BENADY
, off and on deal with US advertising
group Young and Rubicam was finally off. Definitely. Absolutely....Late last week Martin Sorrell s WPP announced to the New York stock
exchange that the long running, off and on deal with US advertising
group Young and Rubicam was finally off. Definitely ...
clause inserted by Y s major client Ford, which
spends over pounds 1.25 billion a year on advertising ...
21 Apr 2000
| by JULIETTE GARSIDE
agency
will spearhead a pounds 50 million campaign using PR, on-line marketing,
and advertising...The European Central Bank has hired global communications agency
Publicis to launch the single currency s notes and coins for the first
wave of countries using the euro at the start of 2002. The Paris agency
will spearhead a pounds 50 million campaign using PR, on-line marketing,
and advertising ...
14 Apr 2000
| by ADAM HILL
What with the juxtaposition of Barclays new advertising campaign -
extolling the virtue of its...What with the juxtaposition of Barclays new advertising campaign -
extolling the virtue of its size - and John Varley s unwillingness to
explain the relationship between the closures of regional ...
of their various announcements. It
is certainly surprising that the advertising and PR strategies could
have ...
10 Mar 2000
| by STEPHEN ARMSTRONG
While Barclays new advertising extols the merits of being big, the
bank was forced to carry...While Barclays new advertising extols the merits of being big, the
bank was forced to carry the can for leading the campaign to impose
surcharges for non-customers using their ATMs. They were accused of
using their size to squeeze the building societies and e-banks in a
calculated attack ...
26 Nov 1999
| by JEMIMAH BAILEY
by advertising
agencies or by larger firms servicing clients on the island from New
York or London offices. LSA...The island of Bermuda has its first local PR agency following the
opening for business of Linda Smith Associates. Previously PR services
on the insurance and tourism mecca were only provided by advertising
agencies or by larger firms servicing clients on the island from New
York or London offices ...
26 Nov 1999
| by GIDON FREEMAN
-house IR
directors should publish more information on such matters as marketing,
brand and advertising...A study published by Brand Finance this week is something of a
condemnation by analysts on the work of in-house investor relations
directors. Seventy-five per cent of analysts believe that in-house IR
directors should publish more information on such matters as marketing,
brand and advertising ...
19 Nov 1999
| by MATTHEW BOYLE
FRANKFURT: Publicis, the French advertising and PR group, has
emerged as the winner in a three...FRANKFURT: Publicis, the French advertising and PR group, has
emerged as the winner in a three ...
of
the euro on the high street.
Publicis, along with its sister advertising and consulting arms, beat ...
, not an advertising
campaign . Roughly half of the pounds 36 million-plus account will be
devoted to PR ...
23 Jul 1999
| by MAGGIE BROWN
is the
creation of an alliance, uniting the commercial broadcasting sector and
advertisers for the first time ...
-than-enthusiastic public demand for digital
television.
So what s to be done? While the BBC is a tremendous ...
- suggested that licence
fee rises be linked to gross domestic product, and TV subscription
income ...
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