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The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ...
With its long-anticipated initial public offering launching this week, Facebook is about to be propelled into the financial stratosphere. But how does Mark Zuckerberg's company measure up when compared with the agency holding companies?
premium product called British Farmers Loaf....The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... is sponsoring British Sandwich Week next week. During the week, it will be running an Ultimate British Sandwich ...
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage.
Phil Georgiadis and Ian Pearman explain what steps Nabs is taking to help the careers of young employees and improve staff retention rates.
The Smash Martians' place in British advertising history is assured.
In a blog, BrewDog claimed that Diageo, a sponsor of the British Institute of Innkeeping award ceremony, had cheated Brewdog out of an award. According to the blog, BrewDog's name was engraved ... and behaviour. "We would like to apologise unreservedly to BrewDog and to the British Institute of Innkeeping ...
AskMen, the men's lifestyle site, has secured Chevrolet's electric car Volt as the sponsor of its inaugural AskMen Innovation Awards, which celebrate the last 50 years of life-improving technology.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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